Can anyone tell me what white box SEO techniques are? And black box SEO techniques that should be avoided rigorously while optimize a website. Whether there are specific rules for SEO. Is link exchange white box or black box technique? Please provide me with a list of white box techniques and black box techniques along with all the factors that can ban one’s website.


Thanks

Link exchange is generally not a good idea unless the traffic from such a link is useful to both sites. Link exchange to boost PageRank has been a dead idea for a long time.

There are some specific and some general rules for SEO. Reading the "Guidelines for Webmasters" section on the websites of all the major search-engines should get you started.

BTW - the phrase is "white hat" and "black hat".

Providing a list is not as easy as it sounds; while some things are so obviously 'wrong' that they don't need listing, others are a matter of guesswork, conjecture and some disagreement - and may depend on the circumstances.

Broadly, the 'white hat' person will concentrate on creating a good site, and being sure that the site adheres to search engine guidelines - this is to help the search engines to find and index the site successfully, and so list the site in a way that helps people to find it.

They understand that attracting visitors with no interest in the site will not help them, but wastes visitor time, and can damage the reputation of the search engine, which helps no-one. So they seek to match their visitors with the site content.

While the 'black hat' person wants to get their site as high as possible in the serps, happy to leapfrog better sites and happy to deceive searchers.

They tend to take the line that 'any visitor is a good visitor'.

They rarely understand the risks they take with their sites, and almost invariably blame the search engines when they get delisted.

Remember that Google has pointed out that what you do with your site is your choice, your risk, and your responsibility - while they reserve the right to choose what they index in Google search results. And they don't want sites that set out to distort their results (weird, huh?).

Final point: 'white hatters' tend to obsess over content and quality issues over the medium to long term, while black hatters tend to worry unduly about page rank (pretty useless), Alexa (totally useless), keyword ratios (irrelevant on a site with quality content) and links (overrated). They want results and they want them NOW.

Please note that this overview is superficial, simplistic and only vaguely representational of the situation in the real world. No offense is intended to anyone. Except search engine spammers, of course

You can do link exchange for your site.But one way linking means directory submisison is the best option.