Traffic - what's good for a new site?

Posted By: SportsGuy (Staff)
Posted On: 2005-Oct-05 17:20

September's numbers for this site I'm helping with show about 5,000 visits and 12,500 page views - are these decent numbers?

Here are some details:

Pages - roughly 85 (they add more almost weekly (usually 2 - 5 new pages at a time)
Google sitemap - submitted and crawled (Googlebot is in the stats daily)
Inbound links - roughly 75 (over the last 5 months or so) - using LinkSurvey as the data collector
Age - just over a year online (8 pages); 5 months with the above number of pages and IBLs (so really, let's call it 5 months old)
Lots of text on site (not lists of links, pictures, etc.)

I'm asking for feedback on the volume of traffic because, well, the main website I work with here at the office did 6.7 million page views last month, so I'm kind of skewed on traffic. For a small, fairly new website, is 12,000-ish PV/month reasonable?

Thanks




Posted By: SportsGuy (Staff)
Posted On: 2005-Oct-06 12:33

Any opinions gang?


Posted By: RenKen ()
Posted On: 2005-Oct-10 00:33

I think that your numbers look pretty good.

What do you think that Google Site map does for your site? We did that with one of our newer sites and haven't seen any benefit to it. But, we're still in the "sandbox." though.

Here are some numbers for one of our sites:

New site - about 3 months old.
Currently about 450 pages.
Adding content weekly - about 3-10 pages per week.
Page Views per month: 20,000
Visits per month: 3,000
Buying roughly 1200 visits per month from Google Adwords and Yahoo.

Generally, the more content you have, the more page views per visitor you will get. So based on your number of pages, your vistor/page view ratio looks average to me.

Also, I'm sure you're aware that the number of visits you're getting also is determined by the content and how many potential people are actually looking for the content that you're offering.

For instance, our corporate site has been around a long time and is well placed in the engines, but we don't get an overwhelming amount of traffic, because there are only so many people searching for what we're offering. However, another site I work on contains information that anyone in the world would be intereseted in, it deals with information on Diseases. Therefore, the second site is bound to get much more traffic than the first site, just due to the content.

So what's the content of your site? Is it something that a lot of people would search for or is it a niche market?



Posted By: SportsGuy (Staff)
Posted On: 2005-Oct-10 15:58

Thanks RenKen.

I'm going to say it's a niche item, though the brand name of the product this site focuses on gets just over 100,000 searches a month (best guess given the Wordtracker I have).

So, in that sense, it's decent - naturally all the other, more targeted phrases around htis name flow at different rates - overall, though, it's worth being involved with. smile

I was actually thiking the pages viewed per person was a bit on the low side given the numbers I've seen. Hopefully by breaking up some of the larger/longer pages of content and inserting more internal links, the site will see some growth in this area.

Thanks again for your feedback.