The Page View - dying stat?

This was a great article from USA Today, where they talk about the Page View and it's apparent falling value as a useful analytic.

Makes sense, given the context, too.

I recently answered a question for a person who had 7 page views per user - excellent number. But is my 3 PV per users on my blog worse? Numerically, yep.

But, when you consider I have 10 stories on my main page, things get a bit muddied. So, basically, the better metric is time on site for a user. My three PV/user might be lower, but if I have an average visit length of 12 minutes, and his is only 4 minutes, well, is the 7 page views really any better?

It's better for churning ads over, but no necessarily better at getting folks exposure to your users.

Anyway, great article that gets you thinking.

Hi SportsGuy,

Thanks so much for the article, it's like an eye opener.

Grace

there have been quite a few articles on this subjct as of late. I'll dig them up and post them. A lot of it has to do with the way social networking sites (re:MySpace, FaceBook) are used. They have really disqualified the page view as a metric

I think it is still pertinent for traditional websites

Great info

Thanks