Welcome. You can find my personal contribution to that subject in the thread Designing Web Sites for Higher Sales. While not specifically about HOW to build a site, it is very important information to know BEFORE you build.
I strongly recommend the book Don't Make Me Think as one of the very best investments you'll ever make in having a successful Web site. And if you're building an e-commerce site do yourself and your visitors a favor and choose a solution provider that does NOT make the two most common mistakes.
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if you ask the right questions, you will get the right answers 