I had missed this one before.

It's a two day event at the Russell Hotel, Russell Square, London.


Nice to see Jim Sterne on the program line-up. I have great respect for his web analytics knowledge.

The line up also includes Mike Grehan, Ian Jindal, Avinash Kaushik, Neil Mason, Danny Meadows-Klue, Sam Michel, and David Rance. There's a few there that I haven't heard of before, so it will be nice to get a new perspective on things.

I'm not sure how much of this conference covers the practical nuts and bolts of how to do all this stuff, and how much covers the business imperative of using analytics to find out exactly what your visitors are doing, where they came from, and what they actually want. It'll be interesting to find out.

This seams a bit heavy in the cost department relative to the content.

Are you going Ian? If so, It would be good if you could provide your usual summary.

Yes, I'll write up a couple of the sessions next week.

There's a couple of topics that interest me.

Be interesting to read more about this given more and more companies are looking for "proof" via metrics of their ROI for search work.

Always nice to know if the state-of-the-union has evolved further.

Agreed - Metrics is all I hear these days.

I can only make it to one day of the event.

I'll do what I can.