Very interesting topic you chose. The problem that you obviously will face is one of quantifying and correlating positive and negative effects. You may need to set up a controlled audience and 2 identical companies selling identical products in an identical manner with identical customer service. Then have 1 company spam the audience while the other group doesnt. At the end of the test survey the audience as to how likely they are to purchase from each of the companies.
Tough task but seems interesting. Keep us posted as to how it works out.
|