you're launching a new dietetic beer brand..what name do you choose for the brand?and what slogan do u think it would be appropriate?
i have to fill in a questionnaire for an advertising program and i have answered all the questions, excepting this one..right now i don't have time to grope for an interesting idea, so i'll ask for your opinion.
thanks

uh, what is "dietetic beer" anyway...?

Diet and diabetic beers must conform to regulations and the main requirement is that they contain no unfermented sugars, no matter what the alcohol level is.A diet beer has with 75% less glucydes and with 25%less calories than a normal beer. So a diet beer, like the name says, is for people who want to loss weight and still drink beer..and of course for diabetic people

Cool, thanks for the explaination - i didn't know that.

Now armed with this new knowledge, I think I'd be concerned that there might be a lack of taste in the product.

I would therefore opt to call it Budwieser...oh, wait...