There's typically only a small amount of bandwidth available--then when that person starts to get a typical amount of hits/pageviews on the site they have to upgrade to an over-priced supposedly more feature-rich account.
There's actually a lifetime value for each web hosting customer, and I don't recall exactly what the actual $ figure is right now--but the premise is that once you get them signed up for an account they typically stay for a certain period of time, which is typically a few years at least. So, there's actual value there once you get the person signed up with a web hosting account.
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