Sales really low after website been built

Dear all

I been setup the site for about 6 months but the sales are really low. Only done few sales at all.
I have done some homework with keywords, title and meta-tag etc when building this site. Also I do have read through forum and other websites try to improve the ranking as well.

I would like some advises from your expertise where I went wrong or give me some directions to improve my website. This is my first website and I have learn bit by bit as I only have networking background. This website is for myelf as I am doing two job at the same time.
I understand the stuff I am selling is not quite related to each other. Will that be a problem or is there any way I can optimize it.
Your valuable comments or suggestions would be appreciate.

Thanks in advance

You need to use SE friendly URLs. Avoid ? mark included URLs.

Yep, dinkar is right. also....

I understand the stuff I am selling is not quite related to each other. Will that be a problem

I don't know for sure, but my own perception is that if i am buying beuty supplies it is a bit strange that your other product is scuba gear. This may be an issue from a search standpoint, but also from a user perception standpoint as well. It may not be odd if you also offered a wide variety of other things, but two contradicting categories of products can be difficult to market together based on my exeriences.

i was on your website its nice , but as Dinkar said you might wanna fix the urls to make them more SE friendly, then i would find some popular keywords that are related to your products and optimize your pages with them

It's not the ? in dynamic URLs that makes a dynamic site perform badly, it is a combination of many other factors:

- more than three parameters in a URL
- similar URLs with same parameters but in a different order
- the same content at multiple URLs depending on navigation path
- poor internal site navigation and unspiderable links
- duplicate title tags on multiple content pages
- duplicate meta description information on multiple pages
- low amount of unique content per page
- HTML faults in the template, replicated to every "page", etc.

Dynamic sites will perform the same as static sites if all these points are considered in the design of the site.

Thanks a lot guys.

Will start fix the URLs become SE friendly first.
Then will follow the points of g1smd provided.

I've had the same issue with my site. I'm paying lots of money to keep the shopping cart up and the merchant account. But very few buyers. Some folks told me that August was a slow time. Well...now it's the middle of September...still not many buyers. If you folks wouldn't mind taking a look... any suggestions would be appreciated. Apparently, I'm not supposed to "self promote" so if you want the web link...I guess you'll need to ask me for it.
Thanks,
Bob

Bob, you are using product id and session id in your URLs. You should make your URLs search engine friendly.

Google has indexed your 150+ URLs, but you are almost nowhere in MSN and Yahoo.