So let's say for some reason (cost, etc...) you can't do the ideal thing and work with a local company...
The good news is that you may not have to! These two areas of the world are lagging pretty far behind in terms of search technology. Most are still relying on human powered directories! So translation is one of your biggest obstacles... and you don't need someone local to do that.
In addition, keep in mind that for these two areas you are looking at a number of different languages. For instance, if you are targeting China, you need to look at different character encoding for different language "variations." You also probably want to look at surrounding languages such as Thai, Malaysian, etc... Start with Hong Kong english, work your way towards the others.
Don't forget that international audiences often search in English!
One more thing I would stress - There are plenty of people living in your own neighborhood that are from countries all over the world. Seek our their help.
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