""Whether they push their participants to search or not, the PAYMENT for searches in itself is incentivizing search.""
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I just would make an observation here on this comment above, as it is the Very Means, on which the whole of the Current System thrives.
1- The Feeds, (ALL Second Tiers), Strictly Demand, that the Search Engines they are Feeding Results To, Do NOT permit 'Incentivized' Traffic.
*This puts the Feeds, in the Clear. They are ''not at fault'' for any incentivized traffic, that may land at their advertisers websites. They are 'doing their part'.*
Or So, it would 'Appear', which is the Whole of the 'system', as You'll see momentarily.
2- Most ALL, Third Tier PPC Search Engines, have Similar Text, on either their TOS or FAQ page, or Both. 'Incentivized' Traffic, is Not Permitted.
*This puts the Third Tier ppc's, in the Clear. They are ''not at fauld'' for any incentivized traffic, that may land at their feeds Advertisers websites. They are 'doing their part'.
Or So, it would 'Appear', which is the Whole of the 'system, as you'll Also see momentarily.
3- The Advertisers, Visit the TOS/FAQ pages, of the Feeds, and some even occationally Visit the advertising pages of the Third Tier ppc's TOS/FAQ pages as Well. In Both Cases, the Advertisers Leave the site, Assured, that their Advertising Budgets ARE Being Respected, and Protected, From, ''Incentivized'' Traffic, lol.
Enter Bill! ""I s'ppose it Depends, on what your Definition of the word IS, IS"".
The Third Tier PPC Search Engines, for the Most Part, Define 'Incentivized' as Follows:
*You are NOT permitted to Beg, Plead, Demand, or Otherwise 'Incentivize' a member to do a search.
*But Sending Paid Traffic, from paid to read email programs, to the 3rd tier se's affiliates search portal pages, 'IS', lol, Perfectly Acceptable, and occurs Hundreds of MILLIONS of Times each Week, throughout the vast network of ptrs, via the many 3rd Tier ppc's and their many affiliates.
The Example cited by Scotian herein, IS the exception, not the rule. In Most All Cases, from Bottom, (the ptr clicker), Right to the Top, (feed), NO TOS Violation Takes Place.
-the PTR Clicker, is NOT Violating the Terms of Service of the ptr program.
*They are being Paid, to 'View the ''advertisers'' website.
*If they choose to do a search, that's their business, Dispite, that Most Know, if they Don't, lol, the advertiser may Not come back, and they won't make as much money Next Week.
-The PTR Program Owner, is NOT Violating the Terms of Service of the PPC Search Engine.
*So Important, has this sole revenue source become to the ptr 'industry', term used here, apologetically loosely), that Most ptr wm's won't even Run an ad, that has 'incentivized Text', as defined above, in it, as this is a Direct Violation of the Terms of Service, of the ppc.
*The PTR wm is running an ad, wherein the 'advertiser' is Asking the Clicker, to View the portal page, of the ppc they have affiliated with, nothing more, and is NOT in violation of the Terms of Service, of the PPC.
-The Third Tier PPC, is NOT in Violation of the Terms of Service, of the 2nd Tier Feeds, that provide their Results, as the 3rd Tier engine owners ALL have the 'incentivized' statement, ON Their Websites, As Dictated by the Feed in the First Place.
The Whole of the Success, of the Entire System, is Totally Dependent, on the ""Definition of the word IS, IS"" Model, of:::
""Profitable Mis-Interpretations"": Author Either UnKnown, or remaining Anonymous, for Obvious? Reasons...
Now, of Course, the Feeds May, not Know this is happening, in which case, one would assert, that it ought be a simple matter of Contacting them, and having them Add to their TOS, that "Paid To Read Email Traffic, Is Strictly Prohibited"...
Ya Know, Dispite ehe apparent Lack of understanding, from what I've seen to date, throughout the advertising community, of Why the roi is down so badly, they Do appear to be dropping the 2nd tiers like crasy, and one would Think? that at Least One of the Feeds, would Jump on this, and take the lead, but not to date.
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