conversion tracking.. how do you read it?

Posted By: citishira ()
Posted On: 2005-Mar-23 13:01

Hi everyone!

I was wondering if someone could explain me how to read the conversion tracking reporting on adwords. I don't really understand how I could know how many sales were made on each keyword and how much it costed me in advertising. How do I read the conversion rate and the cost/conversion?

thanks!