I'm creating a list of various sites that provide tools, usually free, that are useful to Advertisers. For now I'll just provide a link to the main list of tools at each site. Details on specific tools will come later.
Mike's Marketing Tools - Multiple tools including the new and improved AdWords Wrapper to add quotes, brackets, and negative signs for Google.
Mike has added some awesome enhancements to this tool that is still free to use. It can automatically handle keywords with bids and custom urls. He also added an option for just phrase and exact match so you can add those if you're optimizing an existing account that originally only had broad matched versions.
KEYWORD RESEARCH TOOLS
Free online database Overture Keyword Selector Tool.
Google Keyword Tool
Software Programs
Ad Word Analyzer
Keywords Analyzer
Online subscription services
Wordtracker
Keyword Discovery
Most keyword research tools show searches for the prior month. Keyword Discovery has historical data.
SEOCompany.ca SEO Tools page.
Li'l Engine SEO Tools
Check Rankings Tool
Free Keyword Tool Combine lists and add quotes and brackets for Google
USING DYNAMIC KEYWORD INSERTION in AD TITLES AT GOOGLE ADWORDS
If the details on how to use dynamic keyword insertion at Google are in their help files I sure didn't find it so I'm posting it here for future reference:
At Google, the format for using this is {Keyword: Default Title}. Their system will insert the keyword phrase in the title if it fits and use the keyword phrase you put after Keyword: if it doesn't.
They request that you not use keywords that are not spelled properly in any ad group using dynamic keyword insertion. The capitalization you use on the word keyword will determine how the ad is displayed:
{KeyWord: Default Title} will capitalize each word in the title
{Keyword: Default title} will capitalize only the first word in the title
{keyword: default title} will display the entire title in lower case
Totally Off Topic but really Cool Stuff - This guy is brilliant.
[ Message was edited by: flyingrose 03/01/2007 04:48 pm ]
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