You would have to know what sites to look at to find your content ads. I rarely run content ads so I have not ever compiled a list of partner sites. You could start with those Yahoo mentions specifically or use your log files to see where your traffic comes from and then go look for your ads on those sites.
The easy track parameters are:
OVKEY will show the keyword (or phrase) you entered, e.g., Used Car
OVRAW will show the keyword (or phrase) a search user entered, e.g., Honda Used Cars
OVMTC will show the Traffic Type used to match your keyword with the user's keyword - Content, Standard, and Advanced
Whether you have Easy Track on or off you will not see that data when you are inside your account. It will only appear in your log files and/or Web Analytics program.
When you see urls such as www.mydomain.com/index.html?Src=overture someone (usually a Yahoo employee if you had them create your ads) has manually added Src=overture to those ads. That is the format I usually see if Yahoo created the ads in an account. If you're using Easy Track you don't really need that.
Yahoo accounts do not show revenue. You would usually see this in the interface provided by your shopping cart, store software, or affiliate program information (whichever applies to your business) and in a properly configured Web analytics program. Yahoo only provides conversion tracking numbers.
Those who are using Google Analytics should note that in order to track your Yahoo ad sales you must manually append Google Analytic's specific tracking codes to the URLs in your ads at Yahoo.
Separate numbers for content and search impressions, clicks, cost per click, total cost, click rate and conversion data are provided on the main page of your Yahoo! Search Marketing account. That is the page you see when you first log in.
You will have to research and add more keywords and get more traffic in order to increase sales and hopefully ROI.
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