As all things Google, on a complicated algorithm (calculation) with many variables. Honestly, that message that says your ad is not showing because your quality score is not high enough seems to depend more on how many bidders want that keyword phrase.
Raising your bid will often get that phrase running although what you have to raise it to may give you pause. If there are fewer advertisers outbidding you your quality score is not as likely to keep your ad from appearing.
The main thing Google is looking for is relevance. If your keywords match your ads and land visitors on a page that is about that product, service, or subject it is relevant and will probably score fine on quality.
Creating a separate page for that specific product/service that includes your keywords can increase your quality/relevance score and lower or eliminate Google's minimum bid requirement and that quality score message.
The main reason I know it is more bid than relevance is that I see that message for keyword phrases going to a page with only that product and all words appearing on the page - and raising bids substantially gets the ad to appear for those keyword phrases.
Note that you may have not have to keep bids at that level provided you get a good CTR. I suspect in the future conversion rates will also become a part of the quality algorithm.
[ Message was edited by: flyingrose 11/29/2006 12:21 pm ... Reason: removed extraneous characters in post ]
|