Article: Test a Page for Conversion Effectiveness

I just read this over at Search Engine land.

The article speaks of you need to bear in mind when operating a PPC campaign, specifically form a conversion angle, and gives specific advice on things you can do to help increase ROI. Some are basic things, while others will get your mind stretched a bit more and encourage you to see things from a higher altitude.

Good read.

Read the article here

Thank you for sharing this article Duane. I'm going to send the link to some people who can use it right now and hope we can encourage people to come here to discuss it.