Google's top PPC spot rules to change

Looks like those trying to be seen in the very top spot of the PPC listing on Google will have some new things to consider.

Google's about to tweak the algorithm that determines who's up there - in the spot above the organic results.

Read more here.

This change will favor the advertisers with the deepest pockets to the detriment of small businesses.

Yep - for sure, but it's how they keep profits in the billions I guess...