True, but in certain instances obviously these ads do not convert and all you do is waste time and money. CPM ads on facebook are hard to come by at times (at least the buy space you would want and extremely pricey) RON traffic, on ABC for instance, is fantastic. We buy a ton of traffic from them to arbitrage our tier one feeds. If CPC is not an option and you are selling specific products, go the way of CPV. It is primarily ad-ware targeted by keyword when a search is done or a 404 URL. Just my .02 =)
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