Using same keyword in geo-targeted campaigns...

Hi guys,

I was wondering if any of you ever tried advertising the same broad matched keyword in different geo-targeted campaigns? I.e.

Keyword = X

Used in this campaign structure:

Ontario English
Ontario French
British Columbia English
British Columbia French

I am wondering if the efficiency of the keyword will be jeopardized if I use it in separate campaigns and geo target them to different audiences.

Your thoughts...

Yes you can use the same keywords across multiple geo targeted locations. I have several clients that do this and it works just fine. Actually what you will find out is that CPC, CTR and conversion ratio varies from location to location

In my experience, it is not a matter of decreased efficiency of the keyword, but rather decreased efficiency of the management of the keyword.

If you have the resources to go into each of the separate campaigns and see how the keywords are performing then it is a worthwhile venture.

The real benefit of "geo-targeting" keywords comes from improved ad copy. You will be able to display French ads to the French searchers, and English ads to your English searchers. The one caveat is that if you do break it out and target a different language you will need to have content in the language you are targeting on your web site both for quality score and conversion purposes.