JimWorld Forums: Adwords display URL policy - What about long URLs?



Posted By: ksef ()
Posted On: 04/15/2008 11:18 pm

Regarding Google Adwords new display URL policy.

The maximum character limit to book a domain is 67 characters.

Remember the days when keyword insertion in the Domain was a major SEO thing?

Let’s get back to the past.

From SEO point of view whatever is my business I will book a domain like this:

www.Keyword1-Keyword2-Keyword3-Keyword4-Keyword5-Keyword6.com

This is 61 characters long.

In course of time I find that I am not getting enough visitors through SEO, so I turn to AdWords for help.

Now this character limit comes into place, so I write my Ad with Display URL as:

www.Keyword1-Keyword2-Keyword3.com (To make sure it fits within the 35 char limit).

The visitor sees this URL, and he/she clicks only to see that the landing page has a different URL:

www.Keyword1-Keyword2-Keyword3-Keyword4-Keyword5-Keyword6.com

For no fault of mine, but still, my Display URL and Landing page URL are DIFFERENT.

What happens to my Ads? Will Google stop my Ads because of this policy?

Thanks.


Posted By: dudibob ()
Posted On: 04/16/2008 12:40 am

That sounds like quite a pickle, but why would you want a 60+ character domain name? the chances of anybody remembering that is like zilch. Anyway to answer your question, I would send an email to Google regarding this to double check.


Posted By: animated3d ()
Posted On: 04/16/2008 01:13 am

1 or 2 keywords in a domain name is ok but then to many i think makes the domain nor just look funy but also spammy


Posted By: trace_johnson ()
Posted On: 04/23/2008 09:16 pm

I would not recommend trying to optimize such a difficult domain name. From a user experience standpoint it will cause a lot of headache.


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