What is the advantage & dis-advantage of CPA Campa

Posted By: ramki () Posted On: 2008-May-15 05:45
What is Google Adwords CPL (Cost Per Lead) or CPA (Cost Per Acquisition) Campaign. I want to know more about Google CPL Campaign. If any one has the details about Google Adwords CPL Campaign methods & process, Please Help! Thanks in advance

Posted By: ramki () Posted On: 2008-May-15 05:49
What is Yahoo Search Marketing CPL (Cost Per Lead) or CPA (Cost Per Acquisition) Campaign. I want to know more about Google CPL Campaign. If any one has the details about Yahoo Search Marketing CPL Campaign methods & process, Please Help! Thanks in advance

Posted By: Hampstead ()
Posted On: 2008-May-15 07:18

Google's first incarnation of AdWords was to pay per thousand impressions. More precisely, the advertiser would bid how much they wanted to pay to have their advert shown on Google 1000 times.

This then evolved into "Pay Per Click" whereas the advertiser only pays when the ad is clicked on and a qualified prospect is delivered to the website.

The latest incarnation has evolved so that the advertiser has the ability to only pay when a certain action has been carried out on their website. A sale or subscription for instance.

Posted By: Hampstead () Posted On: 2008-May-15 07:19
The basics have been covered here.

Posted By: ramki () Posted On: 2008-May-29 12:40
Which is the best mode of Campaign - Whether it is CPM or CPC or CPA? which one is the Best? Please Help!

Posted By: ramki () Posted On: 2008-May-29 12:40
What is the advantage & dis-advantage of CPM Campaign? When to use the CPM Campaign? Please Help!

Posted By: ramki () Posted On: 2008-May-29 12:41
What is the advantage & dis-advantage of CPC Campaign? When to use the CPC Campaign? Please Help!

Posted By: ramki () Posted On: 2008-May-29 12:41
What is the advantage & dis-advantage of CPA Campaign? When to use the CPA Campaign? Please Help!

Posted By: Hampstead () Posted On: 2008-May-30 07:25
Have two threads been combined here? The link in my post above is corrupt as it used to go to the other thread when there were two of them. Anyway, The benefit of a CPA campaign is that you only pay when you sell a product - for example - so return on investment can be set in a firm business model.

Posted By: ramki () Posted On: 2008-May-30 08:08
Hi Hampstead, Thanks for your answer to my problem. I don't have any intension to spam this forum. I thought that by breaking a single major question into three, to get a sure solution. I wn't commit this mistake again. Thanks again for your answer. Regards Ramki