Google Ads on Yahoo ?

Hi guys,

This association worries me quite a bit. If Google serves their ads on Yahoo which has a enormous market share for search, it might impact Google's quality. What if Yahoos traffic does not work, will we be able to opt-out? I don't think so; i think Yahoo will be part of the Google Search Partners which we can just opt-in and out without any selections. The Search network of Google works fine for me, but if yahoo comes in and messes everyting up, I will have to opt-out and lose out and the old converting traffic I sued to have without Yahoo.

Maybe I am looking to far ahead, but Yahoo traffic does not impress me at all.

What do you guys think?

I suspect to some extent it will depend on the demographics of your target audience, But I'll bet for most Adwords and Adsense users, the effects will be negligible.

The opportunity here (if there is one!), is for Yahoo!'s customers.

"The opportunity here (if there is one!), is for Yahoo!'s customers."

I was wondering if you'd be willing to expand on this.

There are a few things that worry me about this deal.

1. "Yahoo was not currently monetizing this area". This was a phrase in the sheet that I received from Yahoo! They are claiming that with this new partnership, they will now be able to monetize this area of the page.

I read into this that Yahoo! only is interested in making more money. I am a full believer in the theory that Yahoo was not able to monetize this area because their traffic was of poor quality. Advertisers (myself included) are always looking for traffic that converts. Am I wrong to assume that if Yahoo! traffic converted better, they would have no problem monetizing the landscape of their search pages?

2. Yahoo! minimum bids. As we all know, Google has done away with their minimum bid requirements, while Yahoo! seems to be increasing theirs. In fact, I've learned that the minimum bid requirements can be changed as often as a few times a month, depending on vertical and kw's. I have not heard or read anything that references if Yahoo! minimum bids will be required for the Google ads. Has anyone heard anything to this? I would fear that Yahoo! would require some form of an artificial floor upon their bidding platform.

3. This is just an inference, but it almost seems as Yahoo! is throwing in the towel within search innovations. It bothers me that they are not working on improving the quality of their traffic, their search technology, or their user experience. It comes across as they are looking for more clicks.

To summarize my thoughts on this:

More relevant ads shown to the same poor traffic increases my cost while lessening my conversion.