Search Engine Marketers in Dallas/Fort Worth Educate Businesses on Click Fraud in Paid Search Marketing

DFW Search Engine Marketing Organization holds panel discussing click fraud and its business and industry implications

Dallas/Fort Worth – Anyone involved in search engine marketing knows that click fraud, or the fraudulent “clicking” of paid search advertisements, is a big deal. Click fraud could threaten the success of any search campaign – and could potentially threaten the industry as a whole.

The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) will be hosting a panel featuring some of the top click fraud detection and click auditing firms in the business. Those who attend the panel will learn:

- how click fraud occurs
- how it will impact the industry
- what the search engines are doing to fight it
- who is perpetrating the fraud
- how you can prevent the fraudsters from depleting your search budget

Attendees will also hear an how a Dallas agency recently received a credit after discovering fraudulent clicks on their client's PPC search marketing campaign.

If you have any interest in paid search advertising for your company or your clients, don't miss this discussion on the most pressing issue in search engine marketing today.

FEATURED PANELISTS:

Click Assurance
[link]
Click Assurance is a Dallas-based Internet Security Company whose aim is to educate the PPC industry about the risks of click fraud and provide industry leading technology and service to our clients.

Who's Clicking Who
[link]
Who’s Clicking Who is an ASP-based PPC audit firm based in Santa Clara, California.

Question and Answer session to follow panel.


MEETING DETAILS:
Seating limited - to reserve your place, please RSVP to 972.831.2124

Date:
Monday, January 17, 2005, 6:30 PM

Cost:
DFWSEM Members: Free
Non-members: $10 at the door

Meeting Place:
Romano's Macaroni Grill in Addison / North Dallas, on
Beltline Road between Midway and the Tollway.
4535 Beltline Rd., Dallas, TX 75001
Phone: 972-386-3831 Dallas, TX 75001
Phone: 972-386-3831
[link]

ABOUT DFWSEM
The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex. To become a registered member of DFWSEM email info@dfwsem.org. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex. For more information, visit [link]