What is your business title?

Posted By: webconnoisseur ()
Posted On: 2005-Apr-28 17:30

I've posted this at another forum and received some great feedback, but I'd like to hear from you. I was recently hired to be an in-house SEO/Web Analytics expert, but am having difficulty coming up with the approriate title.

I'd like to know what you use as your business title, especially if you work for a non-SEO company. Here's some that I am considering:

Search Marketing Manager (though I don't plan to do much pay-per-click advertising)
Search Marketing Analyst (see above)
Search Engine Strategist
Director of Search
SEO & Web Analytics Manager
Search Engine Marketing Manager
SEM Manager (some people might not know what this means)

Thanks for your help!


Posted By: yellowwing ()
Posted On: 2005-Apr-28 18:03

I took the liberty of checking out your site listed in your profile.

How about something along the lines of "Search Engine Communications..." That would seem like a nice fit.

...and welcome to the forums! smile


Posted By: excell (Staff)
Posted On: 2005-Apr-29 11:36

Web Strategy Manager
Online Strategy Manager

I find "Search Engine" to be too narrow & too misunderstood.


Posted By: willo32 ()
Posted On: 2005-Apr-29 12:18

Director of Search, that's cool. I might use that!
How about:
Search Engine Consultant
Online Presence Manager
Internet Exposure Coordinator
?



Posted By: webconnoisseur ()
Posted On: 2005-Apr-29 16:31

Thanks for your feedback, everybody.

Search Engine Communications seems much too narrow - I'll be doing much more than communicating and Search Engine Consultant doesn't fit the bill either, because I'm a full-time employee of the firm.

I'd love to hear from someone who is in a similiar situation as me and what they use as their title.


Posted By: hans ()
Posted On: 2005-Apr-29 16:53

I deal with alot of different areas within my organisation as well as SEO. So my title is "Business Development".


Posted By: excell (Staff)
Posted On: 2005-Apr-29 17:13

It depends on if you are in charge of all marketing strategy or just on-line.. do you overlap into off-line advertising as well?

Maybe just plain Marketing Manager is suitable - depending on what you do.


Posted By: ClickIt ()
Posted On: 2005-Apr-29 23:08

At one point I was managing the PPC media buys for the company clients. I never did get an official job title. Traffic Manager and Media Buy Division Manager were floated. I left the company before it was sorted out.

Now I go with the title Chief. The non-specific-but-sure-authority nature of the title suits me as the job requires my being involved with many aspects of the business.

For your purposes, Chief of Web Brand Management may work.


Posted By: jimdomains ()
Posted On: 2005-May-12 18:00

Web Director


Posted By: yellowwing ()
Posted On: 2005-May-12 18:56

Will you be supervising anyone? Do you have of your own budget? Who do you directly answer to in the heirarchy?


Posted By: mitchy231 ()
Posted On: 2005-May-12 21:27

I think we are both in a similar situation. I recently took over all of my companies SEO. The title I use and used at my previous job is 'Director of Web Marketing.' I find this gets the message across.


Posted By: bagiant ()
Posted On: 2005-May-15 05:33

my business title is just "Web Consultant"