Dallas Fort Worth Search Engine Marketers Host Panel of Local Journalists

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The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) will be hosting a panel of journalists from The Dallas Morning News and Star-Telegram to educate search engine marketers on how to better target members of the media

Dallas/Fort Worth, TX – Search engine marketers may be missing a large market in their current strategies: members of the media. According to a recent Middleberg-Ross, Pew Internet and American Life Project survey, 92% of journalists use the internet for article research, but many marketers may be ignoring these influential members of our society-or maybe they just don’t understand how to reach them.

The Dallas/Fort Worth Search Engine Marketing Association will be hosting a panel featuring local journalists Marissa Alanis of The Dallas Morning News and Dave Lieber of the Star-Telegram to give insight into how they search in their everyday professional lives. Those who attend the panel will learn how to better target members of the media in their search engine strategies.

Featured Panelists:
Marissa Alanis, The Dallas Morning News
Marissa Alanis is a news assistant in the Collin County bureau of The Dallas Morning News. Prior to her career in journalism, Ms. Alanis worked in the Internet marketing division of the Dallas office of Weber Shandwick, a global public relations agency. While at Weber Shandwick Ms. Alanis worked with AA.com, spirituality.com, Kraft and Coca-Cola. She is currently pursuing her master’s degree in journalism at The University of North Texas.

Dave Lieber, Star-Telegram
Dave Lieber is the “Watchdog” columnist for the Star-Telegram where he has worked for over 12 years. Mr. Lieber has won several awards including the Will Rogers Humanitarian Award from the National Society of Newspaper Columnists, the Katie award from the Dallas Press Club, “Best Columnist” in the U.S. Southwest and in 2003 he was named “Editorial Employee of the Year.” His book The Dog of My Nightmares: Stories by Texas Columnist Dave Lieber was recently published.

Question and Answer session to follow panel.

Meeting Details:
Seating limited – to reserve your place, please RSVP to 972.831.2124

Date:
Monday, May 23, 2005, 6:30 PM

Cost:
DFWSEM Members: Free
Non-members: $10 at the door

Meeting Place:
Romano’s Macaroni Grill in Addison / North Dallas, on Beltline Road between Midway and the Tollway.
4355 Beltline Rd., Dallas, TX 75001
Phone: 972.386.3831

About DFWSEM:
The Dallas/Fort Worth Search Engine Marketing Association is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex. To become a registered member of DFWSEM email e-mail protected from spam bots. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex. For more information, visit [link]

Sorry can't make it - going to SES London.

No problem, I know it would be a long trip for you. I'll be sure to email you an update of the transcript from the meeting when I get done with it.

By the way--anyone else from here going to the Search Engine Strategies Conference in London on 1st and 2nd of June?