Weird MSN keyword behaivor

great forum guys
you make a lot of people's lives easier...

now, check this out, very weird behaivor ...

for example
IN MSN (our next goal, once we are somehow satisfied with what we are planning and working at the moment, in google)

if i type "apropiado" (appropiate in spanish)


[link]

we get

* www.nikefutbol.com

as a 1st result

could you explain that to us ? that keyword is no where on the source code (its by far the last page i would expect)
as not only it could be a key factor in 'getting listed'
but as for us to understand how MSN is doing listings...


Thanks a lot

Paulo

This URL returns a 302 code in the header.

That will have a lot to do with it.

There is also the strong possibility that off page factors are being used here.

My guess - Nike make a football boot with blades instead of studs. these have been banned in the UK and that makes them news worthy.

So, it's not difficult to imagine that the words Nike, Football and Appropriate appear together in an article with a link to this site. That would be great text for semantic indexing.