The Superbowl SEO Fumble

From eMedia Wire

Super Bowl Advertisers Fumble Paid Search Engine Marketing Efforts
Each year, major media outlets review Super Bowl commercials and rate the good, the bad, and the ugly of the mix. Search engine marketing agency, SendTec, shares its analysis of how well each Super Bowl television advertiser prepared for the onslaught of enhanced web traffic from search engines.

(PRWEB) February 6, 2006 -- Market research indicates that advertisers see a direct correlation between their offline advertising spend and the amount of search engine queries against search terms associated with their brand, product or service. With this phenomenon as a backdrop, search engine marketing agency, SendTec, conducted an analysis of how well each Super Bowl television advertiser prepared for the onslaught of enhanced web traffic from search engines...

The article continues and lists the 4 best and 4 worst companies' integrated marketing. Its surprising that corporate giants like Sprint and Motorola failed the test.

I think the best one of the past, has been Nexium's Purple Pill campaign. They bought purplepill.com in preparation and still get keyword searches on their tag line/slogan.

Not too long from now, it will be easier than ever for consumers to click over to the search engine directly from the television. They will only spend a few seconds searching. If companies are not top ranked for their tag line/slogan, they will miss out.

A few years ago AT&T launched a campaign just before the Super Bowl where they asked "what is mLife"? They bought mlife.com and didn't reveal who was behind mLife until the Super Bowl. Millions of people searched for the keyword 'mlife' during the days after the Super Bowl. As I recall, AT&T's mlife.com was nowhere to be found in the search results. Turned out that some alternative rock band had a site that ranked well for the keyword 'mlife' and thus became famous overnight because AT&T failed to employe the services of a search engine optimizer.