The point is to have enough copy for the SEs to get their teeth into; it will do better if it's unique, and one page should only target a couple of key phrases at most.
The key words should be chosen based on terms your target audience will use in searches.
And once finished, the content should be attractive and make sense to the visitor. Over optimized pages don't just upset SEs - they put off visitors, too. No point getting the SEs to bring visitors, if you then show them a poorly presented non-sensical site (and we've all seen them!).
Balance all those points, and you'll do just fine.
Coincidentally, they are all largely common sense
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