J.Crew SEO practices - flash site with good rank

I'm seeing that jcrew.com is at the top of the Google listings for a highly competitive term such as "sweaters". However, their site contains relatively little content, and is mostly comprised of flash and images. It looks like they are using URL rewriting, but what else could possibly be getting them such a high ranking? Perhaps they're serving up a text page to the spiders? Any thoughts on this would be greatly appreciated. thanks.

Does Google, or anyone else, have a cache they can show of what their crawlers saw?

Here is the cached text google is seeing on the page (main page form a search using sweaters.

Interesting - very clear the site skews towards clothing, but nothing specific.

Wonder what their inbound link anchor text looks like - overall...would they skew to the top in summer for shorts and fall for sweaters as anchor text to them changes...?

Wonder if they're using hidden div tags with text on the flash pages...?

Not seeing anything that looks overtly wird in the source code...

nothing seems to be hidden or trying to play the spiders,although it has little content, the word 'sweater' is both in the title and meta description plus the site has '120,682' links , i didn't check the link textx but i guess most of them contain the word'sweater' too.