My best advice would be to start checking out your competitors, or other wine real estate sites. Get a feel for other popular sites and the resources they utilize to drive attention..and how you can try and stand out among the crowd. Perhaps, though, I'm getting ahead of myself. First, take some time to decide what is your present purpose for this site, and then jot a few ideas about where you'd like to TAKE your business online. From there, you can start developing a basic road map for your business in the world wide web. Maybe consult with a few designers and decide your strengths and weaknesses in online presence, and how you can make your ideas transfer to code. Anyway, it'll take some footwork, but hone in on some specific questions to ask...then come back.
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