All in all, the SE's are looking out for #1... themselves.
That's true of everyone, SmartROI, from Saddam Hussein to Mother Theresa. Self-interest defines our entire world, and that ain't necessarily a bad thing. Read any Ayn Rand lately?
The question is whether self-interest should be driven by emotion or reason, whether it should be short-term gratification or long-term survival. Do you want to pig out on chocolate every day because it tastes so great? Or do you want to see the far side of fifty without a heart attack? Both desires are fueled by self-interest, but only one will likely be chosen by a rational person.
Profit can be maximized for the short-term, usually by ripping people off, or for the long-term, usually by providing enough value to insure the life-time profit from a customer exceeds the one-time profit. Yea, Google is looking out for number one. But they have a history of doing that rationally, by giving most searchers a reason to return again and again. Their business model demands that because, unlike many other models, they can't lock in the user or even build more than token loyalty. A search engine, any search engine, is only as good as its latest SERPs.
BTW, cloaking predates Google, let alone AdWords. It was also a bannable offense on every single search engine a long time before someone tried to use advertising as a scapegoat for why it was bannable. Sort of the same way the FCC takes a dim view on deceptive advertising?
Webdetective, while I don't encourage anyone to invest in cloaking technologies, I really don't encourage them to invest in cheap cloaking technology. The necessary script could be written in an hour, fine-tuned in a day, and would be absolutely useless by itself. Worse than useless, really, it would be dangerous. What you need, and what will cost you those big bucks, is a constantly updated database of which IP addresses are being used by the spiders. Without that, you'll find yourself serving a cloaked page to a spider on one request, then the uncloaked page to the SAME spider on a different IP address two minutes later. Examine your logs, to see how a spider crawls your site, and you'll immediately see what I mean. The script is cheap. Any database that makes the script actually work safely is going to cost you dearly.
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