Most Popular SEO/SEM Software?

What are the most popular day to day software/services being used to day by the top SEO / SEM internet marketers?

1: PPC Management
2: Affiliate Management
3: SEO Position/Ranking Reports
4: Keyword Development
5: Mass (opt-in) Mailing Software/AutoResponder
6: OTHER

Here is what I use on a daily/weekly basis.

1: Dynamic Keyword Optimizer
2: AssocTrac
3: WebPosition Gold
4: WordTracker
5: MailLoop
6: Frontpage/DreamWeaver & CoffeeCup Html Editor.

I'm guessing everybody uses the same ones as I do?

I use notepad and brain

{sorry - couldn't help myself}

Cute.

1: PPC Management:
2: Affiliate Management: oscommerce (plugin)
3: SEO Position/Ranking Reports: OptimizeKit
4: Keyword Development: Adwords /Wordtracker
5: Mass (opt-in) Mailing Software/AutoResponder: sendstudio
6: OTHER: webstats: indextools conversaion tracker/
7: other link development: OptimizeKit

I use a proprietary system developed from 8+ years of working in this hyper-competitive industry sector..

It includes many of the features outlined in this thread...with some of my own twists and tweaks along the way...

dcaff03 You should sell it. People are always looking for a new, streamlined tool. Some may simply not like the way another program works, or the price may not be right.

Sell it

I am using Dynamic Bid Maximizer. They are handy and helpful.