1 - I never believe it when folks tell me "traffic is guaranteed". I've been running media buys for over 4 years online, and if they are saying this, my experience tells me they expect not to perform well - but that guarantee allows them to "make good" for you and extend your contract a bit further. Since they "took care of you", you are much more likely, now a couple months down the road, to run another campaign. Bottom line - it's a hook to get more money from you later.
2 - a doorway page is a doorway page. Why don't people just direct traffic to pages that already exist on their websites? Man, that baffles me...
If you are going to create a page to direct traffic towards, make it a content rich page on the website. Incidentally, I think everything happens "at the server level" - that's where all the pages, code, etc. live anyway...
3 - if something seems like it's a great idea, requires no work from you and is supposed to get "excellent results", it's probably crap - again, speaking from experience.
RSS can be a useful tool to include live/updating info on your site - IMO, it's something to put in place if you feel users will benefit from it. If you're trying this to boost PR or your standings in the SERPS, don't bother. Focus on adding actual content on actual pages for the website - that is the long-term solution.
Not saying RSS won't have an effect, I haven't actually tested it, but as you can tell, I prefer the "do the actual work and the results will follow" method over "quicky" things & ideas of the moment.
Here's my rule of thumb with things like this:
If I'm hearing about it today, I assume it's been out there for months, tested, tweaked and already exploited where possible. Exploitation leads to bad things in most cases, so I simply revert back to adding actual content to actual pages on a website.
HTH - I'm not trying to beat on you here - just sharing my almost 5 years of online marketing knowledge.
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