Hi guys,

Has anybody ever dealt with 24/7 Real Media. They are an online marketing firm.

Are they reliable? Have you heard any bad rumors about these guys? Anything?

I just want to know if I am blowing my money away or not with these guys.

Thanks!

We use Real Media for serving all the ads across our large network. They are good - expensive but good, for ad serving. The system is complicated.

24/7 is basically the 2nd largest provider of ad serving online - DoubleClick is number one, but their prices are insane.

We have one person who manages the system - it's her full-time job.

We operate at an Enterprise level with them, so tens of millions of ad impressions per month, basically.

What do you mean by complicated software?
Is't 24/7 suppose to handle that software for us?

That's why we're paying them so much.

I havent't started yet, maybe i'm not aware of procedures yet.

If you're stepping up to 24/7, you'd better have lots of ads to show. manging the process of getting them live, showing specific ads in specific areas of a site, etc., takes time. Plus, there's the need to integrate the actual ad code into your pages.

We have one person, as mentioned, who's sole job is to manage all of the ads for our 15 - 20 advertisers.

24/7 might be able to do some of this stuff for you, but they won't be able to place the ad code into your site's pages. And, though I'm not suredon this point form your end, do you want your advertisers sending 24/7 their ads to update in the system? Likely you'll be handling that end of things.

So, the advertiser sends you the newest ad, you get it into the system, then it pops up on the page.

I know we have a bunch of advertisers, and they change ads frequently, sometimes daily depending on the season/sport/event that going on.

If you're advertisers will only be flipping ads, say, every month, then it's just a process to learn like any other.

I do recall when we first started with them we had lots of growing pains - mostly because it was a new system to us, but some of the pains, a few years ago, were because we wanted things their system wasn't tested for - in theory is "should" have worked, but none of their other clients at the time were doing it, so it was buggy.

Today I can say, that while managing the ads here is a full-time job for our gal, the system tends to run fine for us.

We're not looking to replace it.

Thats good to know as we are looking into venturing with them. I wanted to get 2nd opinion of their services.

Thanks for your input and heads up for the upcoming workload