In my opinion, this site cries out for a complete makeover.
It appears to have been created as a Microsoft Word document that was saved as html.
There is way too much "Times New Roman" everywhere.
The blue link buttons on the left hide the black text within.
There are way too many link buttons. You can use a javascript for expanding menus and list the main categories. When someone mouseovers these the subcategories will pop out.
I would suggest more uniformity. For example, all the state flags are of different sizes and they are spaced differently.
To attract people's interest, why not have something like the history of the US flag with pictures?
I would put a large USA flag on the front page, since people looking for flags appreciate this.
I would get rid of the excess stars everywhere. The words at the top should be menu links.
This is a nice niche business, and if done with some pizazz, should result in good sales.
Speaking of this, you might consider selling on ebay. Get an ebay name that sounds like your company name.Then when people buy flags from you on ebay they will become aware of your web presence.
Good luck.
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