Name of Site/Business: www.thescoopbox.com

Site's Main Purpose: Information

Please Review the following:
Does the home page sufficiently convince people to go further into the site?

Does/can the site achieve its main purpose?

Navigation. Is it clear and easy to understand?

Appearance/Attractiveness

Typos and grammar



Additional Comments/Notes

I presume from the very large number of Google Adsense Advs that the purpose is to earn Adsense commissions.

As it currently stands, I cannot see one reason why anyone would spend time at your site and thus click on the Adense Advs. Thus, you won't earn much, if anything at all, from Adsense commissions.

This is because it fails the "Trust" test. What I mean by this is that it looks like a site of advertisements that has had a few poorly displayed RSS feeds added in as an after thought.

You need to reverse that - i.e. create the impression in the visitors mind that this is an interesting and valuable news site that has had a few advertisements added as an afterthought.

How to do this?

1. Display the RSS feed contents in an interesting and attractive way and not just a bunch of words all jammed up together.

2. Reduce the number of advertisements by two thirds, or more

My opinion.

I think your site has some great features. However, its unfortunate that all the ads are for cat litter when the site has nothing to do with cat litter! It is a little cluttered, but I think that can be easily cleaned up. I agree with OAC make the ads "appear as an afterthought". But I think you are definitly on the right path!