Name of Site/Business: The Fertility Store

Site's Main Purpose: Ecommerce/Sales

Please Review the following:
Does the home page sufficiently convince people to go further into the site?

Navigation. Is it clear and easy to understand?

Search engine marketing. Can the pages be reasonably well indexed by search engines?



Additional Comments/Notes
This shop is new, although the domain has been around for a short while. I does get indexed, but I would like feedback as to appearance and if the site is "attractive" to search engines.