aductions.com

Name of Site/Business: Aductions.com

Site's Main Purpose: Advertising (eg Banners, Google Adsense etc.)

Please Review the following:
Does the home page sufficiently convince people to go further into the site?

Does/can the site achieve its main purpose?

Navigation. Is it clear and easy to understand?

Appearance/Attractiveness



Additional Comments/Notes
We will greatly appreciate your time if you can review Aductions?

It is a search engine that helps advertisers find and research places to advertise. It also helps publishers run an open-bidding marketplace for their ad spaces on a Cost-Per-Day, CPM, CPC and Cost-Per-Visitor basis.

It is based on a new marketplace model that has the potential to be disruptive in the online advertising industry.

Please let us know what you think.

Thanks in advance.

Nice looking site but needs the following:

1. It needs a "How does it work?" link in the topnav or leftnav. the content of this section would be most of the existing "Help" section. Keep the "Help" link too but you might use it for other issues.

2. Both the "Advertisers" and "Publishers" pages are very unconvincing. Reason: there is no example of how it works (including lots of images - screen dumps) of it working in a real life situation, from the Advertiser and Publisher perspectives.

The concept sounds as if it has potential but I wouldn't touch it with a 40 foot bargepole until I could see exactly how it works (with real life examples). I am sure I wouldn't be alone.

You are trying to get visitors to buy. IMO, your sales presentation is unconvincing, at present. This can be fixed, as above.

Hope this is of use.