Many thousands of pages contain the (untrue) slogan: "we create unique, safe and effective products that help people supplement their lives".
if you want your site to do well, you simply have to make it better than the other 15,000.
Not difficult!
Start by writing your own, original, unique, accurate and reader-friendly content.
Once you have a site that impresses human beings, you are well on the way to impressing the SEs.
But if those humans think "not another clone" - chances are, the SEs are thinking "not another clone" as well.
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