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joe_vimal
Joined: Mar 22, 2001
# Posts: 104
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Posted: 12/04/2004 06:25 am
My client has a bouquet of sites from which he wants to serve text/image ads. At present he employs an army of backroom boys to manually add the banner ads, skyscrapers etc. This is getting to be too 'painful' for him.
He wants to add ads based on the content of his pages 'automatically'. I have been given the onerous task of coming up with some high tech solution with out costing an arm.
Now, I know that lots of very bright minds frequent this forum. Would anyone offer some suggestions ?
Thanks in advance.
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1752
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Posted: 12/06/2004 06:43 am
That's rather a tall order. Delivering appropriate (content based) ads require some powerful semantics based indexing.
An easier solution would be to use a look-up table and deliver suitable contents should do the trick. Brighter minds than me can throw a different perspective to your query though.
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Sinoed
Joined: Dec 11, 2000
# Posts: 5266
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Posted: 12/11/2004 10:06 pm
If you were housing them in a database of some kind then I would add a unique id to the particular ad. Without trying to program some sematics indexing since as Prowler suggested its pretty difficult, you probably have a pretty good idea of the kind of visitor each site attracts and the target demographics. I would try something along the lines of a lookup table like he's suggested. Categorize each one of the text based ads based on those keys like age, sex etc. and then assign each ad a number. As an example, #1 could be ads for a site that attracts young males in the 20-30 range. Then all you do is create a nice peice of working code that pulls ads from the database to display them at random. All you would have to do is slightly modify the code for each site. What you might do is write a separate inclusion class so that you just modify that one section for each site. Without creating some kind of ranking system for the ads like scoring them on a number of characteristics I don't think you can get much simpler. You could also add in specific numbers for each site, so that lets say #1 displays ads for young males and #16 would only be shown on a specific site. Just a thought. 
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