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php update question (In: Coding & Databases - PHP, ASP, Perl, etc.)
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Little_Larry
Joined: Mar 08, 2004
# Posts: 4
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Posted: 2005-Mar-25 21:36
newbie here...a little nervous....hopefully this makes sense....here goes nuttin....
We have a retail website with numerous brands and products. The site was originally written in perl and was a collection of thousands of static pages. It was made with one thing in mind....search engine optimization. Guess what....it worked. We've been doing great for quite a while now on most search engines.
Problem is...the website maintenence, and updates are not fun, and are quite a process. There are pages everywhere, new and old....any changes/updates made sometimes revert back to old pages. This can pose a problem, as customers can indeed order old products that we haven't had for months. Sometimes they get angry 
If it sounds like I'm whining a bit...sorry. I am very greatful of our SE positions, and know that we get many sales because of it. That is why I'm writing.....
We are looking to keep the same urls for all the pages, so as not to lose any placement, and keep the SE's indexing those pages. However, when starting at our home page, then going to a product detail page, the url would be different, as it's pulling products and info dynamically. Eventually the SE's would start indexing the new url as the old one??? My concern is that Google and the rest would view this as having duplicate pages, and we'd get penalized. Is there any way around this? Is there a better option in anyones opinion?
Has anyone had a similar situation? We love our SE placement, consider ourselves lucky to have it, and want it to stay the same....however, with the large amount of visitors we are getting, we need to be able to better manage our products and info on our site.
Any insight would be much obliged. Thanks.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2005-Mar-25 21:49
Welcome to the forums, Little_Larry!
Your old URLs need to have a 301 Permanent Redirect set up so that when someone (a human or a search engine spider) visits an old page they are redirected to the new one.
If, for example, someone requests the old 'red widgets' page, then they should be redirected with a 301 Permanent Redirect to the new 'red widgets' page. If you no longer sell 'red widgets' but still sell 'widgets' then they should be redirected to the 'widgets' page.
In your case, it sounds like setting up 301s is the only way to go.
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