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j4e24
Joined: Eons Ago
# Posts: 11
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Posted: 06/30/2003 11:50 am
does anyone have an idea or clue as to how these two automate their keyword classifications?
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Sprinks Guy
Company Representative
Joined: May 01, 2002
# Posts: 44
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Posted: 07/01/2003 06:39 am
Happy to help out here if you can give me some more detail behind your question. Feel free to contact support@sprinks.com and they'll be happy to answer your questions. Tell them "Sprinks Guy" sent you.
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j4e24
Joined: Eons Ago
# Posts: 11
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Posted: 07/01/2003 11:19 am
will do thanks 
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skiguide
Joined: Feb 02, 2001
# Posts: 761
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Posted: 07/01/2003 01:10 pm
Sprinks Guy, what i think readers here would like to know is a little more about the process of matching Content Ads to related keywords/category pages.
how is it determined?
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Sprinks Guy
Company Representative
Joined: May 01, 2002
# Posts: 44
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Posted: 07/01/2003 06:52 pm
Sprinks has two distinct databases of ads. Unlike our peers in this space when an advertiser buys ContentSprinks they don't select keywords they select from a "Topic Chooser" that makes your selection and interest in placement very clear. Ads are selected from a pull down menu generated by channel/topical area, i.e. Health, Travel, Finance, Sports and then advertisers can drill down to the level of Paintball if they want. Ads run in our network based on a mapping done between our team and the product team on the publisher side...so we match the Mortgages topical ads with the Mortgage pages on MarketWatch, Forbes, About.com and others for example.
Advertisers create distinct ads from keyword driven by the contextual environment they'll run in...much like more traditional media. They bid on them distinctly, measure them distinctly and get reports on these ads as distinct from their keyword buys. This allows the advertiser to establish and ROI for this distribution network and bid accordingly. It is quite simple and intuitive and we've gotten great feedback from advertisers.
We have a View Bids Tool just like for our keyword bidding so you can see by topic where your "market" is right now.
Hope this helps.
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