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~~* OMG *~~ I am in LOVE! ( with google tools ) (In: Google)
Google PR (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
How much Organic Traffic do you get from Google (In: General Search Engine Optimization)
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jcokos
Staff
Joined: Eons Ago
# Posts: 143
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Posted: 2003-Jul-21 23:37
I'd like to share my initial reactions to working with Google Adwords here at Jimworld.
Signup/Setup
This was a breeze. It took google about 7 hours to review our application, and approve us for use of AdSense accross the Jimworld Network. Not sure if this was so fast because we're JimWorld, or if that's they way they operate, but it was certainly a welcome change to be dealt with rapidly.
Integration
A complete "no brainer". They give you 2 "copy and paste" bits of code (all javascript) that you can insert anywhere into your website. One is a standard banner size (as seen at the top of most pages at http://www.jimworld.com) and the other is a skyscraper size that you see to the right of the threads here at the forums.
My only gripe about integration is that it's too easy, and too canned. You cannot change anything about the way that the ads show up. You have no control over height, width, font, or color. In our websites, their choice of blue clashes pretty badly with our color schemes. I'd like for them to (and have suggested to them personally) the ability to specify within the javascript code snippets some paramaters such as colors, borders and fonts...that way, their ads would look more natural within the website, and flow a lot better. Right now, they're just too "in your face" for my liking.
Reporting
Abysmal. Completly, unbelievably terrible. A typical adwords report looks like this:
Thats all you get. Just the summarized numbers, no detail at all. They understandably do not tell you what your earnings % is ... I can live with that. What would be nice, though, is if they gave you some information that you could actually use to help generate more income for yourself (and of course them). Simple statistical points such as:
Pages that generated the most clicks
Terms that were matched/clicked
Times of day that clicks were generated
Which page generated the most $$
Which pages were untagetable by adsense, forcing a default result.
Knowing the answers to even those simple questions, we could adjust the way that we present the banners and hopefully generate more income.
In summary, based on our experience, Adsense is quite nifty, seems to pay really well, but they've oversimplified it to the point where it's too generic, and doesn't offer enough compelling information or adjustability
I'm open to hearing your comments to this report, as well as your own personal findings.
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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Jul-22 05:57
I agree with everything you said, but want to ad a point or two.
Reporting: I'd be happy for a while if I just knew which domain the clicks are coming from!
Ad Selection and Control: We need more than the ability to eliminate ads by URL. I have situations where a URL (say URL123) has good ads for say page X of my site but not for page Y. So, I don't want to eliminate based on URL only.
We need to be able to AT LEAST use something like negative keywords (a Google AdWord feature) at the page level to eliminate any ads that are poorly targeted.
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jcokos
Staff
Joined: Eons Ago
# Posts: 143
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Posted: 2003-Jul-22 06:53
Agreed. Here at jimworld, with all the domains, and different areas of the site, I'd love to know where the ads are working or not.
For example, if the adsense banners at freesitetemplates.com generate NOTHING, then I'm wasting bandwidth by having them there, and can better fill that space (and the coffers) with more standard advertising.
Since you have no idea what they're paying you on the revshare, I wonder if part of their algo is based on the CTR .... if that's the case, eliminating the lousy performing areas of the site would increase CTR, generate the same number of clicks, and possibly more income.
Just thinking out loud there.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Jul-22 14:55
From what I've heard, the Adsense program will be adding additional reporting tools.
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rlynch
Joined: Eons Ago
# Posts: 9
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Posted: 2003-Jul-23 06:21
1.50 a click? am i reading taht wrong?
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Jul-23 16:01
rlynch, those were made up figures, not a real example.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Jul-23 17:46
Although this is an example, I would suspect that there are probably topics that are fairly high like this; based on the fact that some Adwords advertisers are paying a LOT of money per click to bring traffic to their site.
So, if you're an Adsense affiliate with a site in an area where Adwords advertisers are paying a lot of money per click then it's most likely that you will receive a lot of money per click.
However, keep in mind that the areas where the "high click prices" are don't have a lot of traffic (sometimes only a few hits a day), so it might now be worth the time, as an affiliate, to target those topics.
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2003-Jul-23 19:35
Any idea how much is given per click? I did not find anyting on Google about this. Are you given a percentage, and if so, how much? Do you get a flat rate per click?
BTW: the adsense I applied for was approved in about 2 minutes... which I thought was quite odd.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Jul-23 19:55
Google will not tell you the percentage or tell you how much money you will make.
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rmeigs
Joined: Jan 31, 2002
# Posts: 80
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Posted: 2003-Jul-25 01:43
"Google will not tell you the percentage or tell you how much money you will make."
Nor will any of us tell what we are making or what our per click rate is since it would be a violation of the terms of service. Needless to say, in my case it doesn't take many click throughs to generate some great cash flow. And that is all I care about -- and keeping Google happy with my site.
[ Message was edited by: rmeigs 07/24/2003 05:44 pm ]
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2003-Jul-25 21:03
well, we certainly not want anybody to violate TOS. I just find it odd that there was absolutely no indication of percentages, etc. Just hope Google stays honest.
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Jul-27 02:25
The ad panels say "Ads by Google" free advertising for Google. You don't earn anything if someone clicks on that link.
[ Message was edited by: unreviewed 07/26/2003 06:25 pm ]
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rmeigs
Joined: Jan 31, 2002
# Posts: 80
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Posted: 2003-Jul-28 19:19
"The ad panels say "Ads by Google" free advertising for Google.
Yes, but Google's brand name and creditability are imputed to my site. Well worth the free advertising.
[ Message was edited by: rmeigs 07/28/2003 11:19 am ]
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jcokos
Staff
Joined: Eons Ago
# Posts: 143
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Posted: 2003-Aug-07 19:06
Well, it looks like google took some bit of our advice, and has allowed adsense users to choose colors for the banners/skyscrapers.
Now, let's see if we can't get them onto some more detailed reporting, eh ?
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sirduncan
Joined: Jun 15, 2000
# Posts: 481
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Posted: 2003-Aug-08 22:10
Its nice to be able to change the colors now. It looks much better on my site. I will agree with the reporting though. Bring it on!
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-05 19:17
Not only the color changes, but now there are also two more formats for putting the ads on your site. Gives a little more freedom in the format they are displayed in.
I'm curious if anyone has tried all four formats and done comparison on the click-thru rates for each style...any noticable difference in cash flow based on the ad style that you display?
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Sep-07 01:32
I have tried the various ad styles, and can say that the 120x600 skyscraper, placed on the right side, does far better than the 468x60 ad. Maybe because people are used to seeing the ads on google.com, but there's a big difference in these; I now only run Adsense ads on the right side, skyscrapers only.
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