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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-16 21:43
PR News Wire has a press release from Mr. Wordsmith.com, a UK based marketing company that has announced plans to distribute contextual based ads.
The press release *claims* that this program will be able to more accurately determine the content and topic of a Web site before it delivers an ad to be displayed.
Has anyone talked with these folks yet? Anyone tried running ads or displaying ads on their site? I'd be curious to hear more about it...
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Sep-16 21:48
Checking the site, it's a PR0 and was registered back in 2002. So, I don't think it's going to be a major player in that space. There's also no links in Google.
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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Sep-16 22:46
Repeating thejenn's question: Anybody had any experience with MrWordsmith's contextual ads on their site?
The news release I saw makes one think they technology superior to Google's adsense, but that's not likely a publisher's major concern.
Let's say AdSense is 70% relevant (just a number) and MrWordsmith is 100% relevant (again, just a number) -- WHICH ONE MAKE THE PUBLISHER MORE MONEY?
That's the question publisher's will be asking!
someI kno
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Sep-16 22:52
Just because the ad technology is better doesn't mean people will click on the ads. I really think people are clicking on the Google contextual ads because they've recently come from Google's search.
The publisher will make more money because of the Google name, not necessarily because of the ad technology. True, the technology can be highly targeted and that may help. But I think the real reason Google's contextual advertising is doing so well is because it's Google.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 00:12
I'm thinking the greater benefit in this case is to the advertiser, because the ad prices are certainly going to be lower. That's fine and dandy, but the lower prices mean that the sites that are running the ads are likely going to get paid less.
So what's the incentive to run Mr. Wordsmith ads as opposed to AdSense ads?
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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Sep-17 02:58
That's my question exactly jenn! Now if Overture comes out with something for smaller publishers, that's a whole different ball game!
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 03:08
Or even ContentSprinks.
The thing that makes AdSense great is that the masses can go for it. That means more traffic for advertisers and more money for partner sites.
With Overture and ContentSprinks, there's a limitation in who can run them. SUre, to some extent that has to make the quality of click-thrus higher, but then again, maybe it doesn't. Perhaps we need to look for studies from advertisers on the quality of their AdSense click-thrus and the quality of the ContentSprinks or Overture content matching click-thrus and see what the conversion rates are?
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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Sep-17 03:12
jenn,
I can't even get Overture to respond with a deal because my traffic just does not seem to meet their requirements. Do you know something I don't about how to get Overture supplied ads on lower traffic sites?
If so sticky me PLEASE.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 03:18
Sorry I guess I phrased that wrong.
I meant that with ContentSprinks and Overture partnering with only very large sites (About.com, iVillage, etc...), and with AdSense partnering with smaller, content rich sites (i.e. everyone...), I'm curious to know if the advertisers themselves are seeing a difference in both clickthru rate and quality of traffic between the two.
In other words, are those hand-selected "big" sites sending better traffic than "Joe's Geneology Site?"
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2003-Sep-26 08:18
In taking a look at the mrwordsmith.com site, it doesn't exactly scream out to me that it's the next big thing. The site just seems to be organized poorly from a navigational standpoint, and the only text ads (ala AdSense) I see are ones for their own site -- even in the various subcategories they have listed.
To me, it seems like they might have just issued a press release for the attention the the topic might get them -- but we'll see, I guess. 
On the side topic - I would like to see others release contextual ad programs for smaller sites, if only because competition breeds innovation. You'd think overture would do something.. but they are also probably occupied with the purchase and other recent events.
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weblord
Joined: Oct 12, 1999
# Posts: 13
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Posted: 2003-Sep-26 08:25
mrwordsmith offers adult/porno links for site owners.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Oct-07 22:19
"I would like to see others release contextual ad programs for smaller sites, if only because competition breeds innovation."
My worry on this front is the ability of contextual advertising to really turn the tide of the major search players. I see contextual ads and PPC ads as the main way that search engines are financing themselves. Clearly, someone like Google needs these programs to fund their free search engine.
Someone like Overture no longer needs to worry as much about this, because they have the financial power of Yahoo. Add to this the future spectre of Microsoft looming on the horizon. Microsoft could easily emulate a Google like program that relies on PPC ads and contextual ad syndication to make its money. Microsoft doesn't really need to make money, it would be easy enough for them to give 90% revenue share to the sites that run their ads...because they don't need the money. Do this long enough, and you run Google and others out of business. Then, Microsoft is free to jack their prices up as high as they want to, because they are the only remaining player in town.
Kinda scary...
That said, I'd like to see some others get into the contextual ad business before MS makes a move...I think that some competition to Google would help site owners out because Google will then have to compete for that ad space on your Web site with others who may be offering better packages or fuller revenue share disclosure.
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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Oct-08 03:55
ditto...... for sure
We want to see competition!
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2003-Oct-09 04:59
Jenn, you bring up a good point, but I don't know that it'll be a huge concern. While the CTR and conversions on contextual ads seems to be better than banners, I'd bet it still less than a good ol' search engine result.. which leaves the PPCs fairly secure. Nothing beats a customer that's actually *looking* for you.
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SmartROI
Joined: Nov 18, 2003
# Posts: 288
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Posted: 2003-Dec-03 02:31
"Checking the site, it's a PR0 and was registered back in 2002. So, I don't think it's going to be a major player in that space. There's also no links in Google"
Well that could simply mean that Google doesn't like them. The alexa rating on the site is 20,000 .. not fabulous, but they apparently have people using their site.
I'm not trying to defend a stranger, but the whole concept of "if it's not in Google, then it's not worth anything" just seems to place Google on a pedestal that it may not deserve. I have been in the SEO business for a long time, and I've seen all the big ones fall. Google may not fail, but I'm not going to count on them to be the ultimate source. Afterall, PR is simply their opinion.
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