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leelee700
Joined: Oct 09, 2006
# Posts: 50
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Posted: 2007-Jun-20 04:05
OK so now I'm convinced there's something really strange going on.
Have a site that with natural SE rankings maybe 20 orders a month. So i decided to start advertising on google, yahoo, live thinking that even if those extra visitors aren't as good quality as the natural ones, it should still result in more sales.
Well, it seems that now i'm getting LESS sales then before. I've notice this happen before whenever I start an ad campaign. Do the Ses remove or worsen your natural rankins when you start buying ads on their progams?
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dudibob
Joined: Oct 13, 2005
# Posts: 1459
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Posted: 2007-Jun-20 15:37
PPC doesn't affect natural rankings, even Googles trust algo is not affected by the trust for PPC on your landing page.
Have you tried altering your landing page, changing a few colours, etc? it might be customers aren't interacting too well with the interface or maybe even a seasonal drop in sales
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leelee700
Joined: Oct 09, 2006
# Posts: 50
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Posted: 2007-Jun-21 01:58
thanks for the suggestions dudibob. however, that is not really the issue. what i mean is this:
no paid advertising = about 20 sales per month from natural SE listings.
paid advertising = seems to negate ALL sales, regardless of source, and sales per month falls to 0 (zero).
That is, when i don't pay for any sort of advertising, i get sales. when i do pay for ads, sales - all sales - fall to zero.
This has happened 4 times already and cant figure out what the relationship is between setting up ads on the search engines and eliminating all sales.
Has this happened to anyone else??
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mj1256
Joined: Jun 05, 2006
# Posts: 911
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Posted: 2007-Jun-21 04:08
there is supposed to be no relationship between paid and free listings.
Some marketing people believe that their natural rankings do actually improve when running paid ads, although they aren't supposed to according to google and the others.
If you figure it out, make sure you post the solution
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