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SportsGuy
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Posted: 02/08/2007 06:08 am
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morning cfpa. smile

Yeah, the site I have listed here is NOT the one my example is based on. wink That other site is so unrelated to this topic in general that it makes more sense for me to link to the site I do and offer users access to all the articles I have listed.

Now, as regards the link building bit, let's see if I can do this justice:

In a perfect world, you'd be able to tell every Webmaster how to write the link they're putting up to you and which page to direct it at.

So, if a site offering users the latest Tennis news and scores wanted to link to you, and you were an online sporting good retailer, them linking to your main page and using your website name as the link text isn't doing the users any favors, nor is it helping either website.

If, on the other hand, that same website put up a link that read Tennis rackets at low prices and linked it to your page showing users a selection of tennis rackets at low prices, then you're on the money.

It helps their users by offering something related and relevant, and it helps you, in a couple of ways:

1 - users clicking the link are interested, and as such, pre-qualified as potential buyers - the link is clear, so only those interested will click

2 - when spiders see the link, they want to see that where they land is accurately described by the text used in the link. In our example, the spider would smile. The link was clear, the content on the landing page perfectly matches - all's good.

Now, the same logic should, IMO, be applied to ant outgoing resource links you place on your site. Though your concern is NOT helping the other sites get better rankings, your concern is clearly and accurately explaining to the users what they will get when they click the link - nothing frustrates users more than making them rummage around a site for something they expected to see after the click...

It's impossible to control how everyone links to you, but in soem cases, from selected sites, it might be worth trying to contact them to ask them to change how they're linking to you if it'll benefit you more. It's a lot of work, so this tactic should be reserved only for those inbound links from sites that are worth it. If it's a related topic site and a PR is 7-8, then yeah, it might be worth making sure the anchor text they're using and the page they're pointing at at being focused on for best effect.

If it's a brand new website hoping to exchange links with you, no matter how "related" they are, how slick the site is, etc., it's not going to bring you any benefit to work with them on massaging the link deets - invest the time elsewhere.



SportsGuy
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Posted: 02/08/2007 06:10 am
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Best bet is to post it up with italics around it, or update your profile for a bit with the link listed and let us know to take a peek.

The italics code is: [small "i"]link info here[/small "i"]

The "small "i" bit gets replaced with just the letter i and it'll make the text in between italics and stop the system form creating an active link. wink



cfpa
Joined: Oct 20, 2006
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Posted: 02/08/2007 07:51 am
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Sportsguy
I read through what you wrote on link building and I do have some additional questions:

1. What is a good subject line when you send that email to webmasters
2. Are you supposed to include the text including anchor text that you would like them to put on their resource page or does that come later?
3. And to explain my previous question - do i put my keywords in the description and links to another site like this: Chemical engineering training is one of my keywords and that keyword links to a site about how various types on engineering things work. The topics in quotations go directly to that specific article. Is this what anchor text is?

Howstuffworks
Excellent Chemical Engineering training resource that offers information on “How Nanotechnology Will Work,” "How Gas Turbine Engines Work" and more.




SportsGuy
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Posted: 02/08/2007 12:08 pm
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1. What is a good subject line when you send that email to webmasters


Sad as this answer is, it depends. You want something professional and with their own name in it if possible. I'd avoid using phrases like "link request" and such. Though I can provide the ideas on how to do it, I don't actively solicit links any more myself and what worked for one webmaster didn't work for others.

I would follow up with a webmaster after a week, and try a different title. Some guys are busy, some have filters on, etc. If you don't hear back on the second attempt, skip them.

2. Are you supposed to include the text including anchor text that you would like them to put on their resource page or does that come later?


I'd personally wait - this is a business relationship you're entering into, and like any relationship, too much, too soon can spook people. If they're willing enough to reply back, then feel free to include all the deets in your response back to them.

3. And to explain my previous question - do i put my keywords in the description and links to another site like this: Chemical engineering training is one of my keywords and that keyword links to a site about how various types on engineering things work. The topics in quotations go directly to that specific article. Is this what anchor text is?

Website Name
Excellent Chemical Engineering training resource that offers information on “How Nanotechnology Will Work,” "How Gas Turbine Engines Work" and more.


Yep - make it as easy as possible for them - copy and paste. They may still change things at their end for their own reasons, but by providing them the basic layout of what you'd like to see, there's a much better chance of getting it.

Your info to them might look like this in your e-mail to the webmaster:

Descriptive Text:
Website Name is an excellent Chemical Engineering training resource that offers information on “How Nanotechnology Will Work”, "How Gas Turbine Engines Work" and more.

Text to link:
Chemical Engineering

Target URL:
http://www.yourdomain.com/training/chemcical-engineering.html



cfpa
Joined: Oct 20, 2006
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Posted: 03/05/2007 09:22 am
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This made me laugh. This sentence is from the awful SEO co I am stuck with. Again, they sent me a revised resource page - this time containing links to diet pill sites instead of viagra. Again, having nothing to do with our site. So I told them that and this is the response I got

"This page is not meant to be an actual ‘resource’ page but is just a means to get link-backs"

Isn't that great?



windharp
Joined: Mar 11, 2002
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Posted: 03/05/2007 09:57 pm
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Well, in real life, it might bring you customers to put your flyers in an adult store. But if the adult store wants you to put their flyers in yout store, this might be something your existing customers dislike.

Getting those shady sites (like diet pills, viagra, ...) for a link exchange is pretty easy. Personally I expect some of them to even pay the SEO for the link exchange. SEO with very low effort ;-)



lavanya
Joined: Mar 13, 2007
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Posted: 03/13/2007 10:02 pm
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As a suggestion - research for your own links with the view of providing quality resources for your visitors benefit. Write unique titles and descriptions for each (in other words - spend some time and care).

I am looking at the resource page of an Internet Marketing co and they are using their keywords as anchor text to other sites. But based on your advice, Sportsguy, this is on outbound links, not inbound links.

[ Message was edited by: JimBot 03/14/2007 08:33 am ... Reason: Edit out link - see our TOS thanks. ]





spindiggy
Joined: Mar 14, 2007
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Posted: 03/22/2007 04:00 am
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Hello cfpa,

Well, you backtrack some of the other posts that cfpa has made about the seo he is using, there is a lot of black hat methods being tried. For cfpa to even mention in forums some of what his seo is telling him shows that they have no clue on how to achieve a top ranking in the search engines. Otherwise, his SEO would know that you only need to focus on a couple of things, optimize for it, and see the results.

Just my thoughts,
Chris



mony30
Joined: Feb 24, 2004
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Posted: 05/21/2007 12:48 am
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first of all this will lack relevancy as it is is not even closely related not even one bit.

You need to stick with websites that relate to your site as this will help boost backlinking at Google, otherwise your effort will be a waste.


[link]




SportsGuy
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Posted: 05/21/2007 10:22 am
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Might want to remove that link mony30 - just to stay within the rules here about self promotion and link dropping... wink

It'll be removed by a mod shortly, but if you beat them to it, it's just better. wink



cfpa
Joined: Oct 20, 2006
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Posted: 07/09/2007 11:05 am
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Just wanted to add a new link my SEO suggested we put on our site. Now bear in mind they have already suggested we link to a viagra site and I told them that we never want links like that and look what they just sent over. I mean this is a disgrace.

Free from Herpes Programme
Outstanding New Self Hypnosis breakthrough. This programme has a 97.3% success in treating Genital or Oral herpes.

I'd really love to post their name. I don't want anyone else to have to put up with such a terrible SEO. At this point though is that my co isn't handling them better (i.e., break the contract). Grrrr




SportsGuy
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Posted: 07/09/2007 11:09 am
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Very sorry to hear you are still locked into this mess... sad



cfpa
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Posted: 07/09/2007 11:46 am
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Thanks for your kinds words...it's a frustrating thing not having any control but all I can do is inform management about what they are doing.


 
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