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jbgilbert
Joined: Sep 16, 2002
# Posts: 321
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Posted: 2003-Sep-17 05:12
Just notices that Yahoo is displaying "Advertisements" on the right side of the page. The Ads kinda resemble Google AdWords format.
Anybody know anything about this?
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 05:33
Ok, I'm seeing ads, in three yellow boxes, but there are no links in them..
For instance, when I search for "car insurance" I get this screen.... screen shot that displays three vertical boxes that have a running State Farm ad, but no link.
Are they experimenting like MSN is with displaying more Overture ads? Is it a new type of "banner ad" playing off the idea that people read text ads but ignore image based banner ads?
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Sep-17 05:41
Good eye Jim, that's two this week, including Google. 
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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2003-Sep-17 06:17
I just saw them run a TV ad on the "new" Yahoo search. I don't see anything new....yet.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 06:30
The TV ads, I believe, are from the Yahoo search that was introduced in the late spring. They are just now getting around to advertising it. (It's got some new features a'la AOL that involve keywords in the query strings to get specific results...)
These seem to be some type of experiment in their advertising. But as I said, the State Farm one that I saw had no links to State Farm, just text, so it doesnt' make a lot of sense...
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2003-Sep-17 19:26
I saw the yahoo ads and thought that Yahoo must have integrated Inktomi and dumped Google. I knew I had not heard about such a thing anywhere else but went to my computer to see for myself. Nope. Same old - same old.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 20:34
LOL...we have to remember that the "regular" world hears about these changes ages after we've talked about them and grown bored in here.
Yahoo launches a product, they register some feedback from users, news, etc... then they tailor their marketing to sell in the best way possible.
Same with anything else...my dad is an engineer for Delphi. He's working on parts for cars that won't even be built for 2 years. By the time the public sees them in ads, they are ancient history to the folks in his office.
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skiguide
Joined: Feb 02, 2001
# Posts: 761
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Posted: 2003-Sep-17 20:49
jenn, i think you're probably seeing an ad-serving issue with them, because i see the text, but with mini-logos for State Farm, Geico, & getagreatrate.com -
yea, these text links have been a part of Yahoo's in-house ad package for a little while now. I'm sure it's been varied based on available inventory & based on what advertisers were (or weren't) willing to spend during the summer months. With the all important Q4 around the corner, i'm sure we'll all have a lot more exposure to these text ads.
One of our clients has bought space on them in 2 different ways:
8,000 impressions @ .25 CPC for $2K - keyword/shopping sections
AND
East Text Links = text (20 char)
100,000impresions $14.03 CPM $1,403.00 total
Flowers, gifts, specialty, shopping search
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-17 21:00
Interesting, thanks for the details Lis!
It must be a server thing for me, it simply made no sense for those results to show as they were. I wondered what they were smoking over there.
I'll be curious to hear what kind of click thru and conversion rates these ads produce, especially in comparison to the Overture ads that already run on the page.
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