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Direct links vs Relative Links (In: Google)
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Dec-13 19:57
Our SEO co is recommending 30 but my boss doesn't like the whole link exchange idea. He doesn't like that people can follow these links and possibly end up finding a competitor. He doesn't really understand that it is a necessary component of SEO. Can we do less than 30? 30 seems like a lot for a niche industry so I don't know how we're going to find a good compromise.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2006-Dec-13 20:01
Your boss is right. There's no need to exchange links anymore, and you really cannot put a number on it either.
If an SEO firm is giving you a number or even suggesting "trading links" then I would run as fast as you can away from that company.
It has more to do with the quality of the links and not the quantity of the links. I'd take one link from CNN to my widget site over 300 other links from other off-topic sites, to be honest with you.
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Dec-13 20:11
There's no need to exchange links anymore
Is this a new concept? A lot of ethical SEO companies still do this.
If an SEO firm is giving you a number or even suggesting "trading links" then I would run as fast as you can away from that company.
These are their answers to my questions about links:
Q) What is your link building methodology? Is it automated, and do you target reciprocal links?
A)we do it by hand, we manually add one-way links as well as request and implement reciprocal links through a resource page, which is then uploaded to the site and part of the main navigation.
Q)Do you use hidden text or hidden links?
A) We offer natural onsite optimization and link building services. We comply with all search engine listing criteria and use no hidden content, doorway pages, redirection pages or other spammy methods.
And this is from the SEO proposal:
The more links to a website the better the rankings will be in most search engines. Also, the quality of the site linking to you matters. The closer the topic of the site to yours the better and the more incoming links the site linking to you has, the better. We provide the following forms of link popularity enhancement.
Free One-way Links:
We look for industry related websites and directories and manually add or request links. We also own several hundred websites in popular categories and directory type sites that we use to link to our clients. After each link is created, it then needs to be submitted to the search engine in order for search engines to see and count the links in your favor.
Link Exchange:
The link exchange will involve looking for similar sites in your industry and contacting them to see if they would agree to exchange links. We only look for high quality sites having a Google PageRank of 3 or more on the links page. We then build a link page that is hosted on your site and place links to other sites in return for reciprocal link. If you have objections to this program make sure to let us know upfront. You will also have a chance to review the links and let us know if you object to any of the links.
Comments?
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Dec-13 20:16
Additionally this is from a resource article about what to ask your SEO company
“What will you be doing besides working on my site directly?”
If a prospective search engine optimization company tells you that it will only be making changes to your site itself, this means that it will not be spending any time working on your site’s link popularity. Link popularity plays a tremendous role in determining rankings in every major search engine. Simply put, sites that have a good number of quality and relevant incoming links are held in a higher regard than sites that do not. This is because a link from another site is considered a “vote” for your site - but all votes are not equal.
Quality search engine optimization companies will spend a great deal of time looking for industry-specific directories and portals where a link to your site can be added. They will also review all of your existing incoming links and make certain that the website owner has configured them in such a way as to give your site the highest chance for high search engine rankings.
They seem to place a lot of importance on link building and I don't see why it is necessary to "run" from companies who do this.
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talk2christie
Joined: Nov 28, 2006
# Posts: 25
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Posted: 2006-Dec-14 12:00
If you don't want reciprocal links..no problem. Do some one way inbound links atleast. And yes, do submit your site to the various free web directories.
Christie
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2006-Dec-14 14:56
Personally, I think you are being too harsh on your SEO provider, from what I am seeing they seem on the ball. If you find data displayed on their website that doesn't seem to meet the mark in current search engine trends, simply approach them about it, air your concerns and you might be surprised to find that they gave up updating their homepages years ago because they are GOOD!
I am not understanding why you are running to us...a crew of unknowns that you are not employing...
You need to either trust and follow and let them run their campaign in the way that has been successful for them and their clients (which you would have researched before becoming involved) or give them the sack and start all over again... OR do it yourself (which you could, if you learnt - with all the trial & error and tears of the way)
I have no clue who your SEO is, but I'm kinda glad it isn't me! Please don't take this the wrong way, BUT I am quite serious about this.
It is good to question, but this is not the first time I am questioning your questions, and sometimes I do know the answers 
The placement of approximately 10 - 30 outgoing links as a resource to visitors is a comfortable goal (something has to be specified in your SEO's agreement with you! - You all might expect them to research and provide 50 or 100 or infinity links if a comfortable number was not specified!).
Your boss needs to realise his company is not an island. It is the WEB he seeks placement in.
As long as things are relevant there is no reason not to link out. I certainly wouldn't be demanding reciprocal links (or we will remove yours!), but rather - notify others that they are added as a resource and let them choose what to do about it.
Keeping the focus on website improvement is the way to go, a website that provides resources is one that is useful and will attract links and return visitors.
I do hope my post is helpful and not hindering you. Keep talking.
[ Message was edited by: excell 12/14/2006 07:16 am ]
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2006-Dec-14 15:22
Oh - adding:
I don't see a problem except for the link "exchange program". See if they can do the 30 quality links out, without implementing it. That's a research job!
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2006-Dec-14 15:40
There is just so much conflicting information, it's hard to know what to believe. You say my SEO co seems on the ball but someone here suggested I run in the other direction due to the fact that they implement a link exchange program. I don't see myself as being harsh, rather being thorough.
I am not understanding why you are running to us...a crew of unknowns that you are not employing...
Researching and trying to get objective opinions is not my definition of "running" to a crew of unknowns. Isn't that the whole purpose of this forum?
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2006-Dec-14 15:59
I'm just trying to say that all this research should have been carried out prior to employing this company. Now they are employed, you should give them the leeway to complete their task within your contract instead of nit picking and questioning their every move. Either go WITH them or go AWAY from them.
There is just so much conflicting information, it's hard to know what to believe.
This is why I am saying what I say... many a project could be kept on track by communication with the one you are dealing with rather than by questioning every move.
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quality-ins
Joined: Jan 18, 2001
# Posts: 360
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Posted: 2006-Dec-18 13:45
(Q)Do you use hidden text or hidden links?
Ultimately, links are for the benefits of the readers. Links should add value to your site.. If they are hidden, how is there value in that?
For credibility building, I've been adding links to sites in my articles, where the sites that I link to are far more credible than my site.
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