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TruckXpressions
Joined: Mar 29, 2002
# Posts: 34
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Posted: 09/05/2002 07:07 am
Anybody ever heard of them???They build you a seperate site (like a doorway to your present site), you give them 2-5 keywords and they will get the new site ranked high in the Yahoo directory for those words, if not you pay nothing... You pay them up front, they pay for the yahoo listing, domain name, ect, if they do not provide results they refund your money and you can track your clicks. The CPC is .05 - .25 depending on how much money you start with. This sounds to good to be true to me, .05 a click is music to my ears no doubt about it. Anybody have any comments on this??? I would love to hear them, I do not get how they can promise yahoo rankings in the directory like that but that is why there service has value to me, let me know what you guys think.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 09/05/2002 07:43 am
They are building a doorway site to your domain and submitting it. Most SEOs can submit your site with a description that will land you some decent rankings. Some things to consider... 1) Yahoo bans doorways, so if you get caught, you'll lose your investment. 2) Paying .05 a click only takes 6000 clicks before you hit your $299 each year. At .25 a click, it only takes 1200 clicks. If you are at all skilled in building a site and submitting it, you can achieve this on your own without paying ongoing fees. Let's say they ARE really successful and you get 1000 clicks a month at that .25 rate...you've suddenly payed quite a bit more than you would have for the listing on your own. 3) If you ever decide to stop working with them, you are left with nothing to show for your money. If you optimize your site on your own (or even pay someone to do it) you OWN the site, the domain and the listing. There's no requirement to keep paying or lose your placement. 4) Find out how the click tracking works. If you don't own the domain and don't have access to the raw logs, how will you know they aren't inflating the numbers? I'd be very wary.
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 09/05/2002 08:23 am
Totally agree with thejenn, you could really end up regreting such an arrangement. Far better and likely less costly to pay a good ethical search engine optimiser to help you.
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TruckXpressions
Joined: Mar 29, 2002
# Posts: 34
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Posted: 09/05/2002 09:31 am
Thanks for the replies...I am looking at this thing like this, I pay around .24 cents per click on overture, this is the Yahoo directory not overture, I am currently in the directory but not for the keywords I gave him. This is untaped traffic and for .05 per click I think I would be a fool to not jump on it. Jen stated that I could design a site and submit it myself, I am aware of that and feel comfortable doing that but when it comes to the Yahoo directory it is a guessing game for me (my site is in the Yahoo Dir), this company says they guarantee results and that is what you pay for. My site currently does very well on google but the Yahoo directory the traffic will stay about the same unless I do this, so why not??? Thanks guys and keep the input coming.
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 09/05/2002 09:55 am
We (SEF) had a serious spamming and flaming problem with them here. They not only "found" themselves, but paid themselves really well too! He signed up a bunch of names too. [flame snipped]
These people are highly unethical, and downright rude. The contact information they provide is not correct, making it difficult for you to seek legal solutions to problems, which you are likely to have.
Follow thejenns advice and invest your money more wisely.
Yahoo, AV and Google have all banned this guy, it would not be a wise move to associate your site to them in any way.
[ Message was edited by: thejenn 03/25/2004 11:13 am ]
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TruckXpressions
Joined: Mar 29, 2002
# Posts: 34
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Posted: 09/05/2002 10:58 pm
You have got to be kidding, Jen you just broke my heart. We have already cut them a check for $7500 so I hope you are wrong. I did do some research on them and there contact info did match for me and they had a clean Better Business Burea record, they also say if it does not work you get your money back and it is in the contract so I guess we will see, that was not the news I had hoped to receive though. Thanks Jen and keep it real
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fortune
Joined: Nov 19, 2000
# Posts: 117
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Posted: 09/05/2002 11:01 am
Another thing to consider is that on Overture you have control of where the traffic goes (presumably directly to your site). With an arrangement like this its got to go to this doorway site first and then click through to your site unless it just redirects (in which case the doorway isn't likely to remain in YAHOO! for very long).
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 09/05/2002 11:14 am
From what I know of that business, I'd be willing to pay to put a stop payment on the check.$7500 will buy you some darn fine SEO work and will leave you with results that will last and last. (Rather than ending as soon as you decide to stop paying for clicks.) You are much better off hiring a professional SEO with a proven track record that will create/optimize a product that you both own, and have total control over. Good luck to you. Hope you can work things out.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 09/05/2002 11:15 am
erm...no edit button. Add the phrase "If I were you" on the end of my first sentence in the post above.
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 09/05/2002 11:15 am
Well, they changed it, so that is a good sign, no longer a bogus address in Sacramento.I hope it all works out OK for you. You might remember the fiasco we had here in May with them. Moose/Steve/Tony.
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skiguide
Joined: Feb 02, 2001
# Posts: 761
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Posted: 09/05/2002 11:54 am
>> I did do some research on them and there contact info did match for me and they had a clean Better Business Burea record, they also say if it does not work you get your money back and it is in the contract so I guess we will seeUnfortunately, a lot of these companies don't yet have bad BBB records because the area is still young and evidence of wrongdoing is sometimes hard to prove, when their contracts are often very vague or cryptic so it is also difficult to get refunds. Also, people that have been scammed often are too ashamed (of themselves not doing proper due diligence) to report issues. And due diligence can be hard to do when looking for an SEO vendor, as there still isn't one standout source for 'ethical' SEO's although the SEO consultants directory and Marketing Sherpa's buying guide to SEOs are the leaders at the moment. It's also hard when some so-called SEO firms tout big brand companies, the problem is then that big companies don't understand what they are doing to get traffic, nor do they fully see the risks. But big companies do get penalized. good luck to you, whatever you do.
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Steve Lazuka
Joined: May 04, 2002
# Posts: 23
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Posted: 09/06/2002 07:36 pm
This is Steve Lazuka - President of Traffic Logic.This forum was brought to my attention and, once again, I would like the chance to defend our reputation (even though I feel it is somewhat of a lost cause since this forum consists mostly of other SEO companies... but here goes!) The last time our company name came up in this forum, Janet - you told everyone that our service violated the terms of service of Yahoo. All I asked you to do was to explain to everyone exactly what we are doing wrong. I posted the terms of service and asked you which terms we are violating. In respose, you censored my postings and removed the entire thread. I hope you do not censor my postings this time around and will let others judge for themselves if we're doing anything wrong. I think it is unfair of you to be slandering our good name without first being sure of what you're talking about. We have over 130 clients and we have never had even a single complaint in 18 months of business. I do not understand the talk about how a perfect record with the BBB and Netcheck doesn't mean anything. It is very easy to file a complaint against someone. Doesnt the fact that we've never had one complaint mean anything? Also - If I were trying to hide something would I be openly stating our case here publicly? Janet - Now that you've told people that we are unethical and rude, I'd like the chance to explain what we do and once again give all your readers the chance to hear the facts and make up their own mind as to whether or not we're doing anything wrong. Than - once again - I am asking you to explain to everyone here exactly what it is we're doing wrong in your opinion. We build out affiliate sites that we own and control. We pay all professional design costs and professional copywriting costs. We also pay all the Yahoo submission fees and other search engine submission fees. All our clients pay for is traffic on a per click basis. On our sites, we provide ALOT of good, high quality, unique content since this is what the users AND the search engines want. Than, amongst all the other content links on the site, we have one single link that goes to our client. The purpose of our sites is to provide good content to the user. (We spend a lot of time and money researching and writing good content). If after reading the content, a user wishes to buy something, we just send them on to our client's website. We do not cloak or redirect. We do not make doorway pages or mirror sites. We will not optimize the same key phrase for the same client since that would not provide for a good user experience. We are a team of professional copywriters and designers making professional, complete, stand-alone websites. Each site is simply an affiliate of our client, just like thousand of other legitimate businesses out there. We're not talking about some goofy WebPosition Pro doorway page generator here. We pay all fees and if we dont perform, we give a full refund. We have NEVER had to do this. Janet - are you saying that Yahoo bans all affiliate sites?... If you are, than I must tell you that you are wrong. There are THOUSANDS of affiliates sites in Yahoo and they let them in on a daily basis. They just classify them as affiliates so that everyone can see that it is an affiliate of someone else. I think this is fair of them. Did you know that out of the 65,000 advertisers with Overture, most of them by far are affiliates and resellers of someone else's product? If you kicked out all affiliate sites, there would be no credit card sites, no insurance brokerages, and hundereds of other perfectly legitimate industries geared towards resellers. Trust me... we understand EXACTLY what Yahoo and the other engines allow and dont allow, and I can tell you that they will absolutely allow an affiliate site IF AND ONLY IF it has good content on it. If you submit a page with no good content and just affiliate links, they will not like that. I admit that it is a thin line... but the fact is... Yahoo does allow these sites and we would not have a thriving business if they didn't. You just have to understand what is acceptable and what is not. Janet - the best way to understand what Yahoo, Google, and AV think about affiliate sites is to simply ask them. Thats what we do all the time... like we did at the last search engine conference in San Jose. They will gladly tell you that they base their decision on a case-by-case basis... and the deciding factor is always QUALITY, UNIQUE, CONTENT. If you really think about it, Janet - isnt it possible that an affiliate's website could have much better content on it than the parent website? Which would be a better user experience? All of our sites have excellent content on them and I truly believe that we are providing the search engines and the users with a beneficial service. Janet - you said that Yahoo, AltaVista, and Google have banned us. This is not true as we are ranked very well in all 3 of these places. I don not understand why you would make such a false statement to this audience without any evidence of such. I have now taken the time to explain clearly what Traffic Logic does for our clients. I am now very eager to hear Janet explain to everyone here exactly how we're violating Yahoo's terms of service... I would actually truly enjoy to hear people's opinions who think we are doing anything wrong. This is a fascinating industry to me and we have gone to great lengths to try and provide our clients better visibilty, while at the same time providing high quality content to users and search engines alike.
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ScottP
Joined: Apr 07, 1999
# Posts: 84
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Posted: 09/06/2002 08:36 pm
Steve, after doing a search at Google for your URL, SERPS were not returned...only:
"If the URL is valid, try visiting that web page by clicking on the following link: www.yoursite.com"
When visiting your site, the PR bar is grayed out on every page. (Not ranked by Google)
==
AV also returns no SERPS but a generic:
If you know this site exists, go straight to: www.yoursite.com"
==
Perhaps you are NOT banned from the above engines...? Hmmm..not sure, what do you think?
[flame snipped]
[ Message was edited by: thejenn 03/25/2004 11:16 am ]
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Linda
Joined: Eons Ago
# Posts:
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Posted: 09/07/2002 05:38 am
Do they only accept checks?,do they not accept credit cards?
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Steve Lazuka
Joined: May 04, 2002
# Posts: 23
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Posted: 09/07/2002 11:27 am
Scott - Thanks for the update... however, I honestly really dont care where our trafficlogic.com site is ranked in Google or AV. We have never submitted the site so I dont think the spiders would have any way to find it since there are no links that I know of to it. Perhaps we'll submit it now, but it just isnt a priority for us since no one is searching for "Traffic Logic"... except you.All I care about is where our clients' websites are ranked... and I can tell you that they are certainly not banned and are ranked very high. Linda - not sure why you're asking, but yes - we do accept all major credit cards as payment. We have never had a chargeback in 1 1/2 years of business.
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 09/08/2002 08:11 am
I checked your "perfect BBB record" myself. Yep, you opened a file on yourself 05/15/02. However, you did not submit your "other" addresses and phone numbers. Is the BBB aware that as of 05/03/02 that you were not disclosing your correct address to customers? That you claimed to exist at a false address with a false phone number? I wonder if this information would be of interest to them.
quote:
Zerys.com
341 Carrol Dr.
Sacramento, CA 94211
US
Domain Name: ZERYS.COM
Administrative Contact:
Lana Darby [mailto]kr22974@hotmail.com[/mailto]
Zerys.com
341 Carrol Dr.
Sacramento, CA 94211
US
Phone: 916-543-8997
Fax:
Technical Contact:
Lana Darby [mailto]kr22974@hotmail.com[/mailto]
Zerys.com
341 Carrol Dr.
Sacramento, CA 94211
US
Phone: 916-543-8997
Your claims of Yahoo having doorways are completely correct. There is spam on Yahoo, no doubt about it. However, when spam is reported 100% of it is removed. If spam was so acceptable why would they be so swift to remove it?
I answered your claims that Yahoo does not have any policy against doorways over and over again. You were so into marketing yourself that you failed to see it. I will do it again. [flame removed.] The complete list of criteria can be found at http://docs.yahoo.com/info/suggest/terms.html#3.1.
I will only copy the important points here.
quote:
the official business name must be visible to any visitor to that site
Doorways generally do not have the title of the actual business with the license to market said product. The official business name is used on the official business site, not the doorway.
quote:
The site must clearly define its purpose, products, and/or services
The purpose of a doorway is to drive traffic to another site. Unless the doorway is submitted to a category that is for that purpose the doorways is misrepresenting it's purpose from being elsewhere. An example of where a doorway is perfectly acceptable, as its actual products, purpose and services is clearly defined would be at this doorway category[/A], however, doorways would not be acceptable [url=http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Health/Nutrition/Supplements/]here at this actual businesses category.
quote:
The site must not already appear in the Directory.
Now, of course not all doorways are for businesses already appearing in Yahoo. Your site clearly states (although it indicates that you submit the client, which we both know is BS) that you submit sites already listed. There is a sucker born every minute, and some may believe your false claims to what Yahoo does/does not do and accept.
quote:
Yahoo recently started charging EACH YEAR for each website listed in its directory.
This is completely false. Only a very small percentage of the sites in the directory are charged, not each website listed.
quote:
Yahoo only allows your site to be listed in one category.
Another line of lies. Yahoo has no limit at all, as you should know. Many sites have HUNDREDS of listings, most sites have 2 to 3. Only one is not the norm.
quote:
Another major benefit of a Yahoo listing is that the other search engines, especially Google, will spider you and you will often times end up in their index. Once we get you into Yahoo, you most likely will begin appearing in AltaVista, MSN, and Google (which will now get you into AOL!)
HELLO? Is anybody home? Your "clients" need to hope and prey that your doorways are not spidered by Google. Google bans doorways, just as your sites are banned. "Oh, we never submitted" Yah Yah Yah. Google spiders servers, it is really difficult to stay off of Google, you have to either be banned, or disallow them. Just not submitting will not keep you out of Google.
quote:
While Overture is a great tool, most Yahoo users skip over the top Sponsored listings and click on the MAIN Yahoo search results
I have really sincere doubts that Yahoo is granting you access to their logs.
Now, about your doorways...I was going to post an example, but first I will see what Yahoo does with it. I will post it later, I emailed them with it today. They should not have missed it, I am guessing you did a bait and switch, which is why I am not posting the domain right now. Let them look at it w/o bait. It is also pretty obvious that you are trying to hide it, it is registered with bogus information, even hosted in a rather weird place. BTW, I also verified that your client was banned from Google. Only their ODP listing remains. No site, no spidering, no links, Google erased your client. No where on your site to you tell people the truth of how the search engines will respond to the use of your "service".
If something smells really fishy, it likely is really fishy, it is good advice for people to check a LOT further into what a company does, opposed to what they say they do. Asking here was a good part of that research, although, you need to give more time then this poster did. This is a community of web site promoters. The ones that have ACTUALLY been around for six years all know each other, there aren't that many. A legitimate company enquired about on a site like SEF (there are a couple of others you can ask at) would be known by someone other then the "president", not only would the other SEO's be aware of them but you would likely hear from a previous client as well.
TruckXpressions, I sincerely hope you can get your money back. Do not sign checks so quickly. A stop payment, as advised earlier, would be a wise investment. Before spending your money at a bare minimum run a company through the search engines. Make sure they are not banned, in the very least. But, also, all of the legitimate marketers and consultants are talked about somewhere on the net. Some recognized resource site, somewhere, will recommend them. If a company has ZERO recommendations, outside of them recommending themselves, you are best off steering clear. There are many legitimate promotions companies, with established reputations that you can work with.
[ Message was edited by: thejenn 03/25/2004 11:27 am ]
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Armen Tanzarian
Joined: Sep 08, 2002
# Posts: 4
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Posted: 09/08/2002 08:54 am
I'm not sure if the new Traffic Logic ofice address is a PO Box or not. I work in the Malibu area and I remember there's a MailBoxes Etc. office in that area.A search on the Internet for Mailboxes Etc. locations confirms that they have their offices in the exact same address as Traffic Logic: http://www.mbe.com/hpgen/CenterPage.asp?strCenterNum=MBE0332 Does Traffic Logic really have their offices in that building or is that suite number just a PO Box address?
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 09/08/2002 09:41 am
TruckXpressions, if your bank hasa a automated method of stopping this check I think you should use it.If not, be at their door when they open up. I know it is embarrassing to admit to being scammed, but it is not worth 7k to save face. Please do not let this experiance give teh impression that all promotional companies are sharks, many of them really are decent people.
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Steve Lazuka
Joined: May 04, 2002
# Posts: 23
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Posted: 09/08/2002 10:01 pm
Interesting feedback Janet. This is the first time you've attempted to give specific details about what you believe to be Yahoo's policies and how you think we are violating their terms. Therefore, we may actually be able to have a productive debate (once we get passed your ongoing attempt to discredit our business with false claims.)1 - Zerys.com was a marketing site we used for awhile while our main trafficlogic.com site was being overhauled. There was no need to mention it to the BBB. It is very common for online business owners to own more than one domain, but feel free to call the BBB and tell them about it if you think we did something wrong. 2 - I never said Yahoo allowed "doorways". I said they allowed "affiliates"... please do not twist my words since there is a big difference. I agree with you that "doorways" are not allowed by Yahoo. The only question is, what is a doorway vs. an affiliate site? We have had numberous discussion with Yahoo AND Google about what the difference between a doorway and an affiliate site is. Editorial representatives from both engines have made it clear that when they look at a website that has a link to another site on it, the content on the site is the deciding factor as to whether they will allow it in or not. If you build a site that has no real content value, and just has a bunch of links to someone else's site, there is no real value to the user. If you build a site that just mirrors the copy from the parent site, but placed on a different color site, this has no value either. If you have a site, however, that has a lot of good content that is unique and valuable, that cannot be found on the parent site, and have just one link among many which leads to another site, how is that a doorway? The content is providing valuable material to the user that they could not find on the other site. If that were considered a doorway, that would mean that every site that has a link to another site is creating a "doorway" for that other site... that is obviously absurd. 2 - "The site must clearly define its purpose, products, and/or services" Exactly - the purpose of our sites is always to provide good information to users about a given topic. It is not to push or force people to any other site. They are information resources first and foremost. This is EXACTLY the kind of content Yahoo and Google are craving for their indexes. I completely agree with your assessment of where affiliate sites are and are not acceptable in Yahoo. If the site is considered to be an affiliate of another site by a Yahoo editor, than he/she will simply categorize it as an affiliate when they add it to their directory so that people know. (By doing this, Yahoo is agreeing that there IS value to affiliate sites or else they would not add them to their directory at all.) 3 - We are not making any false claims whatsoever on our site. We make it very clear to potential clients that we do not need to touch their existing site. What false claims are you referring to when it comes to what Yahoo will and will not accept? 4 - Ok - you got me - our statement about each site costing $299 per year to be listed in Yahoo might be misconstrued... it should say each "commercial" site costs $299 per year... we will update that. This was not an intentional attempt to fool anyone. (Anyone prospective client reading our site would likely be a comercial site.) 5 - Ok - fair enough again - you are right that Yahoo does sometimes put people in a few different categories... I think awhile ago it was only one... not sure... but in any case I dont agree that it is the norm to get 2 or 3 categories. I think that norm by far is to only get 1. 6 - I think we're all talking about 2 different things when it comes to the Google banning and spidering thing. You first told people that Google and AV banned us and I replied that we score very well with AV and Google. Scott than replied saying he could not find our trafficlogic.com site anywhere on Google. I replied that I never submitted our trafficlogic.com site and there were no links to it that I was aware of so I wasnt surprised he coudnt find it. The ONLY way Google will find a site is if you submit it, or if there is a link to it from some other site it spiders. Now you are talking about our content sites again... when we list our content sites in Yahoo, they are ABSOLUTELY spidered by Google and rank decent, but not all that great since there is no real link pop to them at that point. I agree that Google bans doorway pages... thats why they've NEVER banned a single content site that we've created. Our sites have better content and information than most sites they index. 7 - You are correct again - I do NOT have access to Yahoo's server logs, but what I do have access to is a study done by Lycos which they recently published and announced at the last SE coference in San Jose which shows that 80% of people skip over the top 3 sponsored matches. (I think its closer to 90% based on the data we have). Once again, I suggest you study your facts before making claims you're not sure of - people look to you for advice in this forum and your reputation is on the line. 8 - Janet - why would you say that we dont have any outside recomendations when you have no idea whether thats true or not? The truth is, we give our clients A LOT of referrals to call to see how good of a job we've done for them. I agree that people should not just listen to what we tell them, they should always call other clients and talk to them first.
... it seems that every time an SEO company is asked about in this forum, they're attacked vicously and than everyone else starts promoting their own SEO services (just a personal observation there).
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Steve Lazuka
Joined: May 04, 2002
# Posts: 23
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Posted: 09/08/2002 10:11 pm
Armen - you are correct - the Malibu address is our corporate mailing address. All prospective clients are given our actual office address here in Marina Del Rey (a short distance up the coast), We have clients come and visit us all the time. It is quite a common practice for people doing business strictly on the internet to not post their actual physical address to the general public. Once again, Janet jumps to the conclusion that this means we're a scam. Any legitimate prospect who wants to stop by and visit our offices are welcome any time. Is there any one here with any decency and a law degree that can tell me whether Janet has the right to slander our company this way? I doubt I would waste my time and money on a lawsuit, but it really doesnt seem right that someone can just make false claims about a legitimate company with a perfect record and not a single complaint as if she was sure they were fact.
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