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Site 2 year,3000UsersMonthly,done vast link builds (In: I Want to Sell My Website)
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-09 06:18
Hello all. It's good to be back. I just put my site back online after some time. It went up toward the end of October. When it was crawled pages did not link back to the home page. Many pages were not up at all, etc. Since Monday the site is up correctly. I have some pages come up when keywords are searched, nothing great. Strangely though I noticed I had links from relevant sites continue to build even when I was offline for so long.
Questions:
1.Did not having my pages link back to the home page have a big effect on my keyword searches?
2.Do the text links at the bottom of my home page help or hurt my site?
3.I do not have the outgoing link page up right now but 600+ links are showing that come to my site. Should I put the link page back up?
4. Any other general tips on how to optimize my site would be appreciated.
I used to have many top 3 spots and even more first page spots for my main keywords on all the major search engines. My goal is to get back to that or better. BTW I did submit a DMOZ listing but I'm not yet listed.
Thanks in advance for any help.
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-09 23:02
Anyone?
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lizardz
Joined: Nov 12, 2004
# Posts: 1394
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Posted: 2005-Nov-09 23:20
I wouldn't do any optimizing right now, I wouldn't add a link directory page right now, I'd leave it all very simple and watch google indexing and google referrals for a month or so.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2005-Nov-09 23:23
I would run the pages through http://validator.w3.org/detailed.html and make sure that your HTML code is as good as it can be.
I would make sure that each page of the site has a different title and a different meta description to all of the other pages of the site.
I would use Xenu LinkSleuth to make sure that all of the internal linking is OK, and fix any problems that are found.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2005-Nov-09 23:33
I would start building new links to the site and make sure the pages are not over-optimized. And on yeah--did I mention that you should start right away on building one-way on-topic links to your site?
Focus on one keyword phrase on per page and make sure your title tags and meta tags are unique for each page.
I personally don't validate pages. It's a waste of time.
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-09 23:43
Thanks for the info. g1smd I ran it through validator as you recommended but I'm a bit confused. I'm not sure how to fix this stuff. Here is what it said for the first two errors:
Error Line 1 column 0: no document type declaration; implying "<!DOCTYPE HTML SYSTEM>".
<html>
The checked page did not contain a document type ("DOCTYPE" declaration. The Validator has tried to validate with a fallback DTD, but this is quite likely to be incorrect and will generate a large number of incorrect error messages. It is highly recommended that you insert the proper DOCTYPE declaration in your document -- instructions for doing this are given above -- and it is necessary to have this declaration before the page can be declared to be valid.
✉
Error Line 7 column 21: value of attribute "NAME" must be a single token.
<meta name="Microsoft Theme" content="sumi-painting-cactus 000, default">
This attribute can not take a space-separated list of words as a value, but only one word
There were lots more. Is there a program to fix all this or do I need to do it manually? Is Xenu LinkSleuth an actual disk I can purchase?
Thanks again.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2005-Nov-09 23:46
>> I personally don't validate pages. It's a waste of time. <<
It is?
Not always, by a long way. See this: http://www.google.com/search?num=100&q=name%3D%22keywords%22+content%3D
A few minutes with a validator would have hightlighted their messed up <title> tags....
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2005-Nov-09 23:49
Google for Xenu LinkSleuth and download it for free.
Add this as the first line of your page:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
as it said in the error message: "insert the proper DOCTYPE declaration in your document -- instructions for doing this are given above"
Don't worry about the "single token" error message. That one is caused by Microsoft FrontPage NOT following the standard that only a single word is allowed there. The error message actually said: "This attribute can not take a space-separated list of words as a value, but only one word"
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-09 23:52
"Focus on one keyword phrase on per page and make sure your title tags and meta tags are unique for each page."
I think this part is okay. I remember when I worked on it way back I did this. Do the pages appear to be over-optomized? I used the recommended keyword density from a year ago. I'm not sure how things may have changed.
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lizardz
Joined: Nov 12, 2004
# Posts: 1394
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Posted: 2005-Nov-10 00:10
Again, I would not do any link campaigning at all for the moment, especially where links to your sites are added to directory/link/resource type pages. That's purchased links, exchanges, reciprocals, all that. Do so at your own risk.
I believe a major change in how backlink relevance etc is processed is happening, or is already partially implemented.
Even if it's not all getting caught now, you are setting yourself up for future update failure in my opinion if you follow standard link building ideas.
Keyword density is and has been vastly overrated when compared to other far more significant factors. And I suspect that sites with x keyword density, the kind you get when you use keyword density analyzers, are natural and easy targets for any reasonably advanced antispam algo.
However, I agree with most of g1smd's advice, clarify title tag text, clean up html, all that is good.
If you are using frontpage to make the site, validation is going to be hard, it's not that important relative to other factors, but having very tight clean code is, and it's very hard to get tight clean code without having valid code.
To me valid code is more the result of having good clean tight code than an end in itself. Valid code won't make you rank, but clean code will I believe help you significantly, especially long term.
I love these changes, what can I say. They are not perfect, there are many bad sites getting through, but the tendency, I like it, I love seeing seo spam, amateur and pro, get knocked out of the serps, it warms my heart...
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-10 04:58
"Add this as the first line of your page:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">"
Do I add this to just the home page or all the pages? Sorry if this is a dumb question. The whole coding thing is very foreign to me. I am not very computer literate.
What is wrong with adding quality links at this point? I am just trying to understand this after being out of the loop for so long. Since I just put my site back up and I already have 600 links could this be hurting me? Like I said the sites linked to mine while the site was down. Soe were from when I was running and many are new.
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lizardz
Joined: Nov 12, 2004
# Posts: 1394
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Posted: 2005-Nov-10 05:29
If you aren't computer literate don't worry about that stuff or validating, it takes a while to learn, if you want to learn it, take some time to do it, html, css, etc, if you don't, don't worry about it. It's not going to have much affect on your ranking. Some, but not a lot.
And to really make the stuff work for you, you need to use it at a reasonably advanced level, lots of sites rank fine without worrying about this stuff, don't worry.
There's nothing wrong with quality sites linking to your site, ever, but if you are 'adding quality links', how are you doing that without creating backlink spamming? I've seen so many people get caught in this trap and they don't know what it was that got them because they aren't recognizing the issues with creating fake, non-organic backlinks.
There is only one way I know to 'create a quality backlink', and that's to get content/services/prices/products so good that somebody links to it.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2005-Nov-10 12:06
The DOCTYPE goes on every page of the site. It will cut down the number of errors that the validator throws at you. That line of code simply says that your page is going to be using HTML 4.01 coding - which is the most common one at this time.
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jimish
Joined: Nov 26, 2003
# Posts: 68
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Posted: 2005-Nov-15 21:24
"Add this as the first line of your page:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">"
Adding this to the top of each page (before <html> also makes browsers much more forgiving. Some browsers will default to stricter coding standards without this line, and your pages may not always display correctly.
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jimish
Joined: Nov 26, 2003
# Posts: 68
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Posted: 2005-Nov-15 21:46
<Focus on one keyword phrase on per page and make sure your title tags and meta tags are unique for each page.>
I've always focused on 3 keyword phrases per page. Use 6-8 words in the title in a phrase that describes the page logically and contains all of your keywords. Use 2-3 word phrases on the page in different combinations that read correctly, would be naturally used in a search, and fit well with the content. The content has to be compelling, informative, and well-written. Use your most important keywords first in your keyword metatag (these don't matter so much to GG as to other search engines), then your phrases, but don't use so many that you dilute the value of each. Use compelling copy with perhaps a keyword or two in the meta-description, but remember that GG doesn't generally use this description. If you're on target with your audience in this description, though, this can make the difference on which link is clicked on in search engines like MSN and Yahoo!--write what you would make you click on your link if you were the searcher--it's your sales pitch. In the body of the page (what's displayed to the general public) write naturally, starting off emphasizing your main points of the content on the page (using several of your chosen keyword phrases). Briefly go on to describe each point (keyword phrase), then sum everything up using all of your points (including more combinations of your keyword phrases). You should come up on the first page for several keyword combinations. Name your page with keywords (searchphrase.html), and link to it throughout the site with the search phrase that best fits the overall content of the page as the anchor text.
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NaturalEbaby
Joined: Eons Ago
# Posts: 69
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Posted: 2005-Nov-16 22:16
jimish thanks for the detaied reply. When everyone mentions to focus on one keyword phrase per page you mention 3 keyword phrases. You said that is always what you focused on. Is this reason for me to do the same? With my business I don't see how I could do this and have it make sense giving the products I sell. Some of my pages have many keywords on them. These pages list several different products. The user can then click on the product she wants to learn more about or buy. These pages generally do not show up well on searches but the single products pages do (well used to). Some of them are starting to come back.
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jimish
Joined: Nov 26, 2003
# Posts: 68
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Posted: 2005-Nov-17 15:21
For one product, focus on one keyword phrase unless it has two names, for instance "used car" and "used auto". For category pages, you should be able to fit 3 phrases to cover all the products on the page. Otherwise, make another category page.
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